David Cohen becomes TVU Networks’ Global VP of Strategic Marketing

Reti TVU reinforces its management team with the hiring of David Cohen, former VP of marketing communications at Valle dell'erba. Cohen will serve as VP of Strategic Marketing.

Cohen will develop and oversee the marketing strategy for Reti TVU and ensure a cohesive approach across the company’s worldwide digital, sales enablement, branding and communications efforts. His primary, initial focus will be on accelerating the transition of the brand identity as the company delivers on its cloud-based production and media supply chain vision.

Cohen has more than 18 years of experience in the media technology industry. Prior to his tenure at Grass Valley, which included several years with Miranda Technologies, he was the president of the PR agency 202 Communications and led marketing activities for the former Harris comunicazioni radiotelevisive division.

Paolo Shen, CEO of TVU Networks, considers Cohen a key hire for the new stage of the brand: “This past year has seen a dramatic increase in the technology development and use of our cloud-based remote production systems. At the same time, we’re seeing significant expansion in many key areas and applications throughout the world, including the use of 4K and 8K UHD transmission over 5G networks, live streaming and videoconferencing apps, and our Media Services support. As these advances converge and we look to expand into new markets, we’re thankful to have someone with Dave’s level of strategic thinking and marketing experience leading the communication of our company’s overall vision.”

Cohen adds: “I’m thrilled to join TVU at such an exciting time. TVU has a stellar reputation in the broadcast industry as a progressive provider of video-over-IP solutions. Our charge will be to refine and consistently communicate the company’s overall vision while demonstrating our ability to support customers in existing and new markets as the media technology industry shifts its focus to the efficiency and flexibility of the cloud.”