Rohde & Schwarz acquires Pixel Power and strengthens its Broadcast & Media

Pixel Power предлагает инновационную графику, мастер -управление и интегрированные системы Playout для вещателей и игровых средств.

Rohde & Schwarz приобрел Пиксельная мощность, компания специализирована на телевизионный брендинг, графика, автоматизация, мастер -контроль и воспроизведение. With this acquisition Rohde & Schwarz is executing its plan to expand further in broadcast playout while taking ownership of a company with significant technological leader- ship. The subsidiary will be renamed Pixel Power – A Rohde & Schwarz Company.

Pixel Power offers innovative graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems enable dynamic content to be delivered more efficiently for linear TV, mobile, online and OTT/VOD. Pixel Power has consistently developed its portfolio of software based IP solutions that are virtualizable for the private or public cloud, whilst offering new OPEX business models as part of the broadcast technology transformation. The company is headquartered in Cambridge, UK and has been developing and deploying broadcast solutions for 31 years. With this acquisition Rohde & Schwarz further expands its portfolio to complement existing product lines.

Корнелиус Хейнеманн, Head of Transmitter and Amplifier Systems, File Based Media Solutions, explains: “With the acquisition of Pixel Power we are significantly expanding our Broadcast & Media portfolio with new and exciting solutions. Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. ”

Джеймс Гилберт, co-founder and CEO of Pixel Power, adds, “Our virtualizable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”

Для клиентов Pixel Power это приобретение представляет собой инвестиции в устоявшейся и очень стабильной технологической группе-на таком динамическом рынке является важнейшей основой для долгосрочного партнерства с дополнительным акцентом на безопасность инвестиций клиентов. Постоянная поддержка существующих клиентов и коммерческих партнеров является важной предпосылкой для обеих компаний.

Генеральный директор Джеймс Гилберт и технический директор Ник Райт останутся с компанией на своих нынешних должностях и будут продолжать развивать пиксельную мощность.