NBC Sports covers Beijing Winter Olympics with MediaCentral and Media Composer from Avid

NBC Sports has chosen متعطشا as the provider of its media creation and storage solutions for the Beijing 2022 Winter Olympics.

Specifically, the NBC Sports team used the Avid MediaCentral platform, Media Composer editing software and shared storage solutions at its international broadcast centre in Stamford, Connecticut, to power multi-platform remote and on-site production workflows.

Darryl Jefferson, vice president of post operations and digital workflow operations at NBC Sports, reiterates that this is not the first time the broadcaster has worked with Avid, as their relationship spans “more than two decades”: “NBC Sports again relies on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service. With every growth and change over the years, Avid has pivoted and helped NBC Sports’ effort with editing and media management workflow tools befitting the herculean production efforts of the Games.”

Meanwhile, Jeff Rosica, CEO and president of متعطشا, underlines “the honour” of collaborating with NBC Sports: “The scale of creativity and throughput by NBC Sports’ production teams for these events is astounding and they redefine what’s possible for innovative event coverage each and every time. These events have consistently been a proving ground for new ideas, new technologies and new ways of working.”