The hyperpersonalization of content, future trend according to Iddoto

Around half of consumers would consider changing their primary television service to a letter to the letter to avoid the payment of packages that include channels that do not see.

According to a study in charge of Irdeto, half of consumers would consider changing their primary television service to a letter to the letter to avoid the payment of packages that include channels that do not see.

Richard Scott, Senior Vice President of Sales and Marketing in Irdet Multipurrent experience convincing, operators must also assess prices correctly to avoid the loss of consumers who realize that the card services can become quite expensive when they add up. ”

The research, carried out in four countries with a sample of 5,000 users, reveals that 42% of consumers in the United Kingdom, 46% in Australia, 54% in Singapore and 58% in the United States would be interested in changing their current television service in package at a service in which you can select specific channels and content.

The cost is clearly the main argument, although it also use greater control over the channels they pay.

While most are not aware that the cost of creating an experience to the letter could actually be equal to or greater than its current package, this study demonstrates a tendency to hyperpersonalization and the choice of channels to the letter worldwide.

There are a number of consumers, however, that does not consider changing a model to the model letter since they value the variety of content offered in the most traditional packages, especially in the United Kingdom (36%) and Australia (28%).

In all the countries surveyed, the most popular reason for not wanting to change is that consumers like to have endless channels to choose from.

Consumers in the United Kingdom and Australia were less likely to consider change, which could be because they are happy with the open television they enjoy (38% of consumers in the United Kingdom and 51% of Australian consumers see above all open television content).