Mediakit Especial Broadcast IT 2011

Con motivo del Salón Profesional Internacional de la Tecnología Audiovisual que tendrá lugar en Feria de Madrid (IFEMA) del 25 al 28 de octubre, Panorama Audiovisual, como medio líder en español en broadcast, cine y new media, pondrá en marcha un ESPECIAL BROADCAST IT 2011 que recogerá las principales novedades, tendencias y estudios de mercado; análisis con las firmas más relevantes del sector; e información útil al expositor (listado de expositores y marcas, agenda de eventos, plano)… convirtiéndose, sin duda, en una herramienta de consulta única para los profesionales que acudan a esta feria.

Este ESPECIAL BROADCAST IT 2011 podrá seguirse en multiplataforma:

• online (Internet, iPad, Smartphone)

• papel (en una edición especial con una tirada de 8.000 ejemplares con distribución entre todos los visitantes a la feria).

Tarifas Especial Broadcast IT 2011, en papel

Tarifas Especial Broadcast IT 2011, online

What do we contribute?

PanoramaAudiovisual.com It is a 100% agile, flexible, immediate and online medium made by and for professionals with a transversal audiovisual concept (integrator and interrelator of the different subsectors that make it up).

• The greater community online the speaks spanish specialized in broadcast, cinema and new media
• Great experience in the broadcast and audiovisual sector, with the support of a team of professionals and recognized firms
• Immediacy, with constant updates throughout the day
• Interactivity facilitating feedback between journalists and readers
• And metamedio that integrates text, audio, graphics and animations in the same support
• Hypertextuality, with a non-linear semantic structure that links from one information to another through related articles
• Multi language with immediate translation into fifteen languages
• Weekly and daily newsletter… totally free! (also possibility of RSS syndication by specific sections or with all the information on the portal)

EFFECTIVE comprehensive communication support that helps:

• save money in sales force
• expand into new markets geographic or subsectoral
• incorporate new clients potentials in tangential subsectors
• focus on your target concreto
• get the most out of marketing viral (with tools such as comments, Tribunes, forums, link networks...)
• obtener un higher quality advertising impact because the visitor enters voluntarily after an active search in a professional environment

The advantages

• Communicate with the frequency necessary
• Deepen on a product by obtaining more information or requesting a demo
• Mayor flexibility in management at lower cost
• Measure the result from the investment

With total TRANSPARENCY

• Dedicated adserver based on recognized standard OpenX (the most important ad server on the market with 300,000 million monthly impressions from 150,000 websites
• Real statistical control of the results of each campaign
• Web monitoring of impressions and clicks in real time
• Send of reports daily, weekly, monthly… with CPM, Clicks, CTR…
• Creativity change as many times as you want

Effective support at three levels of communication

1.- Agile, independent and truthful information capable of creating trust in our readers

2.- Direct and effective advertising

• Banners (horizontal and skycrapers). The most used web advertising format
• Automatic hyperlinks to the client's page or microsite (included free of charge in all contracts)
• Pop-up. Pop-up messages with the option to close by the user. Exceptional use.
• Curtain-Interstial: full screen that appears before accessing the portal or certain pages. Ideal format for brand memory. Very exceptional use.
• Sponsorship of sections: Video library, Tribunes, In depth, Interviews, Books, Documents...
• Microsite: the perfect mix to unite your brand with that of Panorama Audiovisual

3.- Contextual advertising mix. Perfect supports for communicating, providing useful information for the professional.

• Showroom: a space to show news, product features, company presentations... in depth (supports video, Flash, Power Point, and image formats). Access from home and full screen
• Video library (on the cover) with interviews, tutorials, launches, spots, road-show summaries, making off, case studies... Panorama Audiovisual also has its own channel on YouTube
• Perfect link for viral marketing thanks to our channels on YouTube, Facebook, Twitter, Linkedin (all articles are published on these networks, and our readers can also link and 'move' each news item through networks such as Digg, Shpinn, del.icio .us, Facebook, Mixx, Google Bookmarks, LinkenIn, Meneame, Technorati, Wikio, Linkter, Twitter
• Featured information on the cover

Panorama Audiovisual

Other times, new media and better ways to communicate effectively