Ross Video Martin Soukup

Martin Soukup joins Ross Video as the new VP of product development. The executive will work in coordination with Troy English, CTO.

Soukup, who will help develop and articulate the company’s strategy for product development methodologies, technology and coordination, joins Ross with more than twenty-five years of product development experience. In the past, he has held senior roles in R&D, application development and solution architecture at a variety of technology companies. He has led large teams in electronic design, embedded software, high performance networking, cloud, data analytics and machine learning industries. Similarly, he has served in leadership roles in Fortune 500 and mid-market companies around the world.

The new Head of Product Development holds a master’s degree in Information Technology from the University of Liverpool (Computer Security) and a bachelor’s degree in Psychology from Carleton University. He has also studied at the University of British Columbia, the University of California at Berkeley and the Wharton School of Business.

Focus on prioritizing resources

Soukup said he was proud to join Ross Video and previewed the key lines of his leadership: “I’m extremely pleased to be joining Ross at this pivotal time in the company’s growth. Ross has successfully walked a very pragmatic path over the last few years, balancing the emergence of IP with developments in 12G SDI and remote production. As a result, Ross offers an impressively diverse portfolio of solutions. We have amazing innovation across each of our product lines, but of course a company of our size needs to prioritize and make smart decisions about where to focus our resources. I’m looking forward to working with Troy (English, Ross CTO) and the Vice-President of Products team to ensure we continue scaling in a sustainable manner.”

Troy English, CTO of Ross, shares his new colleague’s vision: “We’ve enjoyed twenty-nine unbroken years of growth and that’s been very rewarding, but past performance is never a guarantee of future success and we are certainly not complacent. We need to ensure that we have the right mix of solutions for our customers around the world who are themselves at different stages in their evolution, and that requires a higher degree of consistency of approach and strategy as we build on our excellent performance. I’m sure Martin’s experience will be highly valuable here, as we improve our roadmap planning, development methodologies and ‘Go to Market’ strategies.”

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For • 24 May, 2021
• Section: Business