JB&A becomes Brainstorm's new distributor in the U.S. and Canada

Graphics solutions company Remue-méninges will multiply its reach in the United States and Canada thanks to a new distribution agreement signed with JB&A.

Part of the Exertis Group since December 2020, JB&A is a value-added distributor of broadcast, postproduction, and pro AV technologies for system integrators and B2B resellers in the United States and Canada. Headquartered in San Rafael, California, it has a significant presence in the broadcast, educational, government, houses of worship and corporate markets.

Its reach will considerably strengthen Remue-méninges presence in these markets through its network of partners in the United States and Canada.

Edison PRO, first solution

Remue-méninges has assigned JB&A the distribution of Edison PRO, which will be launched soon. This solution seeks to “quickly” transform any presentation into a “fully immersive” experience en utilisant Augmented Reality (AR) et virtuel environments.

Ruben Ruiz, EVP, Brainstorm, US & Canada, considers JB&A the ideal partner to strengthen its presence in the US and Canada: “JB&A provides a unique approach to product and service distribution, acting as a value-added distributor. They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”

Jeff Burgess, CEO of JB&A, welcomes the Spanish firm, “We are delighted to add Brainstorm to our roster of channel partners. Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”