Lavinia Magenta, the group's new brand specialized in audiovisual and digital content for media and institutions

Lavinia's new division aims to innovate in journalism, contribute to defining new narratives in the field of information and generate ideas that help transform the global journalistic model.

The group Lavinia has launched a new division that under the brand Lavinia Magenta will be specialized in current content for media and institutions.

Aitana Montaner, director of Lavinia Magenta, has assured that "we want to innovate in journalism, contribute to defining new narratives in the field of information and generate ideas that help transform the global journalistic model by promoting projects based on the quality of the content and with international projection."

Lavinia Magenta's main areas of work are content production (video news, live broadcasts, digital formats), comprehensive management of newsrooms and consulting and training in audiovisual transformation, communication, strategy and content monetization. The magenta team, which combines the solvency of more than 20 years of experience of the Lavinia group with the innovation and freshness of very talented young professionals, is made up of journalists, communicators, creatives, graphic artists, announcers, producers, filmmakers and consultants.

Aitana Montaner will be in charge of the project. (Barcelona, ​​1984), with a degree in Journalism and a master's degree in Communication, Culture and Education, is in charge of directing this new area. “Magenta is a lively and dynamic color, both visually and soundly, as is our department and our brand, which places emphasis on journalism and current information,” he noted.

Lavinia Magenta already has a series of projects with which she focuses on journalism, communication and content. A brand under the 'play it smart' concept: betting on quality audiovisual content.

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