Mediaset, a pioneer in broadcasting short blocks, reinforces the notoriety of its advertisers

Coca-Cola and NUPA, the first advertisers to contract Mediaset España's new Maximum Awareness module, with more than 100 weekly blocks of between two and four minutes.

Mediaset Spain has started 2019 by expanding its commitment to giving advertisers the maximum effectiveness for your campaigns, thanks to the short block policy undertaken eight years ago that guarantees the highest levels of advertising recall in the market, a strategy that has given the company leadership in notoriety.

The commercial offer designed by Publiepaña for this first quarter includes the launch of Maximum Notoriety module, a novel package with more than 100 weekly blocks of two and four minutes in length throughout the day on all its television channels (except Boing) which will guarantee brands the highest levels of recall currently possible.

Coca-Cola and NUPA, important companies in the food sector, are the first advertisers that have decided to increase the effectiveness of their campaigns by occupying this new module, so that their spots will be present over the next few weeks in the blocks with the greatest notoriety of all the company's channels.

SuperSpot y HiQuality

This commercial policy includes this module composed of 125 blocks a week of two and four minutes duration throughout the day on Telecinco, Cuatro, Divinity, Energy, Be Mad and Factoría de Ficción, in which the advertiser can plan 100% of their campaign or part of it. This proposal, an evolution of the Notoriety Module, also offers a high positioning in the first three or last three positions of the block, which grants 40% more notoriety compared to the same positioning in blocks of longer duration. It also provides brands with greater speed in building coverage.

The two-minute blocks practically quadruple (multiply by 3.7) the average memory levels of television and double those of three minutes, according to the accumulated notoriety tracking carried out by the CIMEC research institute in the months of November 2017 and February and May 2018.

These conventional advertising blocks are also incorporated to complement Publiespaña's most outstanding qualitative products and those that give the greatest notoriety of its entire commercial proposal in prime time: SuperSpot, a single advertisement broadcast in prime time and in simulcast on the company's different channels, and the blocks HQ (High Quality), with a maximum duration of 90 seconds or a maximum of four spots.