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https://www.panoramaaudiovisual.com/en/2021/12/23/comision-europea-fusion-discovery-warnermedia/

Warner Bros Discovery Logo

Discovery has received authorization from the European Commission for the acquisition of WarnerMedia a AT&T.

Discovery anticipates that the closing of the transaction WarnerMedia occurs at mid-2022, subject to the approval of Discovery shareholders and other customary closing conditions, including other regulatory approvals.

Warner Bros. Discovery It will be the brand around which the WarnerMedia and Discovery catalogs will come together. The name seeks to “honor, celebrate and elevate” the “most historic creative studio in the world” and unite it with Discovery’s non-fiction content. The motto chosen by the new company includes the iconic phrase from The Maltese Falcon: "The material from which dreams are forged." It represents, according to the brand, “an additional tribute to the rich legacy of Warner Bros. and the focus of what the proposed company will be.”

David Zaslav, presidente y director general de Discovery, y futuro director general de la nueva compañía, considera que la aprobación de la Comisión Europea “es un hito clave para completar nuestra propuesta de transacción con AT&T. “Hoy damos un paso importante hacia la creación de Warner Bros. Discovery, una compañía de entretenimiento de primer nivel que será una de las principales inversoras en contenidos premium del mundo y que estará posicionada para servir a los consumidores con lo que creemos que será la oferta de contenidos más completa bajo un mismo techo”, añade.

200,000 hours of content

Warner Bros. Discovery will have 200,000 hours of content and will bring together more than 100 brands, including HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC, Animal Planet o ID, among other.

As of today, Warner Bros. Discovery has already revealed that, beyond serving as a node for all these brands, the union will allow them to increase investment in original content and programming; create opportunities for underrepresented and independent storytellers; and drive greater investment in “high-quality, family-friendly” nonfiction content.

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By • 23 Dec, 2021
• Section: Business