The realization of LaLiga EA Sports will approach video games in the 2023/2024 season

LaLiga debuts stage with the sponsorship of EA Sports, which beyond the rebranding of the first and second football leagues will transform the holding of football matches to bring them closer to video games.

The agreement with EA Sports It is not only transferred to the brand's branding, but will be accompanied by important changes in terms of realization. As confirmed by LaLiga EA Sports, from August 11, viewers will be able to see how “changes the use that will be made of each of the cameras", all with the purpose of looking for "new plans" that bring the fan closer to EA Sports FC, the new video game from the previous developer of the FIFA classics. As the competition has stressed, the objective of these changes in the broadcast is to show “new perspectives and angles” enriched with information that provides a “Much more immersive” viewing experience, which will be “much more similar to the video game.”

This change in layout and use of cameras will be accompanied by a graphics package modification in the broadcast of the matches, affecting viewing on air, al lower and to the scoreboard, with “much more dynamic and vivid” graphics. In parallel, LaLiga has anticipated that the official LaLiga app will be updated with a social video focused on near live which will favor dissemination on social networks.

The new stage of LaLiga EA Sports seeks to transform the competition with a transversal approach "multitarget, since it reaches people of different ages or origins; it is multiengagement, since you can interact with it in different ways and with different intensity, and multicultural, thanks to its great global presence", according to the competition itself. Its first division will be called LaLiga EA Sports, while the second division will be called LaLiga Hypermotion, referring to the motion capture technology used by the EA Sports FC video game.