LaLiga, distinguished with the Diamond Button for adding 10 million subscribers on YouTube

YouTube has recognized LaLiga with the Diamond Button after adding 10 million subscribers on the platform, a milestone that only 19 other channels dedicated to sports worldwide have managed to achieve.

He Diamond Button, a distinction obtained when 10 are reached million subscribers, this is the second best possible category on YouTube, only surpassed by the Red Diamond Button that is awarded when 100 million subscribers are reached. In the category Sports, they have only arrived 19 channels worldwide to this milestone, among which are NBA, NFL, UFC, Olympics o F1. In Spain, there are 41 Diamond buttons (with creators) of which, in the sports category, there are only the clubs Real Madrid and FC Barcelona.

He canal, which began its activity in 2012, has been developed and managed hand in hand with Mediapro Group and has been gradually increasing its subscribers. In fact, it is also a good example of the internationalization of LaLiga since, in addition to Spain, which is the country from which the most subscribers come, Indonesia, Mexico, India and the United States They complete the top 5 countries of origin. LaLiga's YouTube channel recently surpassed the barrier of 3 billion views, a fact that according to the competition itself “reflects the loyalty and great reception in terms of content from the followers.”

To Alfredo Bermejo, director of LaLiga digital strategy, "this milestone is an example of the constant work to continually adapt to the changes that occur in this industry, changing content and creating new forms of entertainment to continue providing our followers with what they demand from us. It is a pride to be the first football league to achieve an achievement like this and it pushes us to continue working in this same line."

Ignacio Arrola, director of marketing and Mediapro Group, destaca que “ser la primera liga de fútbol que alcanza este reconocimiento es fruto del trabajo conjunto de LaLiga, YouTube y Grup Mediapro durante más de 10 años. Estamos muy contentos de haber contribuido a este éxito y de situar a LaLiga en el primer lugar del mundo. Desde Grup Mediapro seguiremos innovando y adaptando los contenidos a los nuevos formatos de consumo digital y creando nuevas estrategias para conectar con los fans”.

Finalmente, según Cristina Delgado, responsable de deportes y noticias de YouTube in Spain and Portugal, "LaLiga has been an example of innovation and adoption of digitalization. Both Mediapro and LaLiga chose to create an exclusive YouTube channel to reach their global audiences, and its results place it as the main football league on YouTube. We are proud of its success."