Emily Rowed travels to a fantasy world created with Disguise

Le Déguisement extended reality (xR) workflow, supported by gx 2c media servers and rx II render nodes, has brought to life the virtual world Floraison, the latest music video from singer/songwriter Emily Rowed.

Atlanta-based virtual production studio Méptik joined forces with video production company Vitesse sept to shoot the music video at Studios Arc, the first virtual production and xR studio based in Nashville. Arc Studios features over 8,000 square feet of studio space, including over 500 square feet of PixelFLEX DIRIGÉ surface integrated with Moteur irréel.

Josh Eison et Madison Hague-Rogers of Studios Arc designed the magical and surreal virtual environment in Unreal Engine based on the intricate physical landscape of flowers, moss and grass designed by art director Sophie Matinazad. Disguise vx4 et RX II servers powered the led wall content, rendering the graphics in real time and providing a fluid frame rate.

Interacting with the environment

During the shoot, Ramé interacted with the physical scenery of the space (flowers, moss, dirt) as the virtual environment unfolded around her and the interactive lighting projected the singer in the same tones as the backdrop. Real-time camera tracking from style allowed for dynamic camera movements, integrating Rowed with her physical and virtual world. Director Sam Siske benefited from the control possibilities provided by xR. In this way, he was able to easily position the trees and go from night to daylight in seconds.

Floraison is the second music video Meptik has produced using Déguisement xR, after the team first used the technology for Nashville singer Fleurie’s Un monde au-delà video, released in 2019.

https://youtu.be/mI5oha9TvzQ

ParRÉDACTION, 26 octobre 2021, rubrique :AR/VR/XR, Étude, Télévision

D'autres articles sur Arc Studios [INT], Disguise [INT], Gear Seven [INT], Meptik [INT], PixelFLEX [INT], STYPE [INT], Unreal Engine [INT]

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