Motorola to showcase innovative cross-platform solutions at IBC'09

Motorola will present at IBC'09 its latest advances in delivering technological experiences inside and outside the home. Its booth will offer live demonstrations of cross-platform peer-to-peer delivery of services.

One of the topics that the fair addresses this year will be the changes in the business models faced by the audiovisual industry. Motorola, with 60 years of experience and leadership in innovation in the world of video, is ideally positioned to give service providers tools to grow, even in these times of economic change. Among Motorola's proposals at IBC'09, its solution to offer web and user-generated content for TV with an optimal experience stands out. Motorola makes it possible to extend services throughout the home through entry doors and advanced set-tops, while increasing consumer satisfaction and controlling cost. Motorola can also help broadcasters exploit video-on-demand services, targeted advertising and advanced marketing tools by offering consumers more video services without saturating current networks (reducing CAPEX and OPEX).