Mix of humor and feelings in Campofrío's new spot

Under the slogan “Let nothing take away our way of enjoying life,” Campofrío once again touches the viewer's heartstrings this Christmas with a top-level advertising production.

Campofrío has brought together the best Spanish comedians to pay tribute, in times of difficulties, to the comedian par excellence, Miguel Gila, known primarily for his masterful interventions speaking to the “enemy.” The campaign “Let nothing take away our way of enjoying life” has caused a food brand to be able, without a doubt, to strike a chord with the viewer.

This unconventional campaign, the work of McCain Erikson, has spots in 150″, 60″, 30″, 20″x2 and 10″ versions and a strong presence on the Internet. The creative direction has been supervised by Leandro Raposo with Mónica Moro and Pablo Colonnese as executive creative directors who have been accompanied by Leandro Raposo, Mónica Moro, Raquel Martínez and Miguel Gila.

Josep Roure has been in charge of audiovisual production with Alba Riart as producer.

La Joya has been in charge of making the spot with Álex de la Iglesia as director and Marta Pérez de Tudela, Sara Muñoz and Dalmiro Rocca, in production. The audio has been worked on in Molinare, with Guillermo Arce in charge of post-production with Guarinello in editing.

[youtube]http://www.youtube.com/watch?v=iXMPMI5XJ1U[/youtube]

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