The 'Making of' of Campofrío's emotional Christmas spot

La agencia McCann y la productora La Joya Producciones hacen un guiño a campañas anteriores en un homenaje a los bomberos y a cuantos “están quemados”.

“Este año a todos se nos ha quemado algo”. Bajo este claim la agencia McCann ha diseñado una campaña diferente para Campofrío. Tras el devastador incendió que arrasó hace unas semanas la factoría de la cárnica española en La Bureba (Burgos), Campofrío optó por dar un giro radical a su campaña inicialmente prevista para estar navidades.

In the campaign, several 'burned' citizens tell their stories and real difficulties when faced with investing in preferreds or closing businesses. These anonymous citizens share a spot with some workers from the La Bureba factory, and the firefighters who contributed to extinguishing the fire.

The production company La Joya Producciones and the director Benito Zambrano have managed to give shape to McCann's idea with an emotional spot in which, starting from the hopelessness of the fire, the comedians Santiago Segura, Chus Lampreave, Chiquito de la Calzada or Alfonso Aragón (Fofito), give a touch of humor and hope. Even the teacher Miguel Gila participates in the spot, recovering a gag about firefighters for the occasion.

Campofrío thus raises a call for humor as a recipe to overcome difficulties and, as the marketing director of Campofrío Spain has highlighted, "we discarded the initial idea, which was also very brilliant and funny, considering that we could not ignore what has happened and its consequences for hundreds of our colleagues' families. In the end we decided to be faithful to our principles: that nothing and no one take away our way of enjoying life."

The spot was filmed in Burgos using a camera ARRI Amira with Rafa Lluch as director of photography.

El making of

[youtube]https://www.youtube.com/watch?v=Hs8iYbwIeBc[/youtube]

He spot

[youtube]https://www.youtube.com/watch?v=QUIpiL_CS9I[/youtube]