5,822,000 viewers (57.6% screen share) followed the King's Christmas speech

La1 de TVE lideró la audiencia con 1.937.000 espectadores y el 19,2% de cuota de pantalla. El discurso obtuvo las mejores cuotas de pantalla entre las mujeres y los mayores de 45 años, así como en las Comunidades Autónomas de Castilla y León (72,3%), Asturias (69,1%) y Andalucía (68,5%).

The third Christmas message from King Felipe VI registered an average audience of 5,822,000 viewers and a 57.6% screen share in all the channels that broadcast the speech live, in the “simulcast” or “simultaneous broadcast” modality, between national and regional channels, which are measured by Kantar Media. As highlighted Windward Communication In its report, in relation to 2015, this result represents a decrease of 844,000 viewers and 7.5 points of screen share.

Of these 25 channels, the one with the largest average audience was La1 (1,937,00 viewers and 19.2% share), followed by Telecinco (1,107,000 and 11.0%) and Antena3 (1,063,000 and 10.5%).

The autonomous region of Catalonia TV3 did not broadcast the message this year (in 2015: 240,000 average audience viewers and 3.6% share in the representation of the total group) and Cuatro, CYL7 and Real Madrid HD did.

Television consumption in the slot (9:00 p.m.-9:13 p.m.) is 10,099,000 viewers, 1% less than last year (-143,000 viewers).

In the group of all the networks that broadcast the speech, the accumulated audience amounted to 6,950,000 viewers, which means that close to 16% of the Spanish population watched at least one minute of H.M.'s message. King Felipe VI.

La1 was the leading channel in both sexes and in those over 25 years of age. Antena3, for its part, is the leader in young people from 13 to 24 years old and Clan in children from 4 to 12 years old, with the film “Happy Feet 2”. By region, La1 leads in Madrid, Valencia, Resto, Castilla La-Mancha, Aragón, Asturias, Balearic Islands, Murcia, Castilla y León, as well as in the “commercial target”. In Galicia, the most viewed and leading broadcast was the message on TVG, while in the Basque Country the leading option is ETB2 with the TV news 2 (20.3%) and in Catalonia TV3 with Weekend evening TV news (18,4%).

The speech obtained the best screen shares among women and those over 45 years of age, as well as in the Autonomous Communities of Castilla y León (72.3%), Asturias (69.1%) and Andalusia (68.5%).

Compared to last year, the networks that show audience growth in the broadcast of the message are the regional ones, such as TVG, CSUR, CMM, TPA, IB3, Telemadrid... while the networks that lose the most are Telecinco, Antena3 and La1.

In the last eighteen years, 2000 has been the year when it accumulated the largest audience with 9,140,000 viewers and 87.2%, while this year is the year with the lowest total audience.