The making-of of Pablo Berger's spot for LG

'Romeo and Juliet', a spot filmed in black and white, is the first piece that the award-winning director creates after 'Snow White'.

It is now, without a doubt, one of the spots of the season with which LG announces the launch of the Optimus G, its first “feelphone”.

The actors Mario Casas and Macarena García star in a spot where emotion is the dominant factor that in a few seconds the director Pablo Berger manages to perfection.

The production titled Romeo and Juliet It is the first piece that the director creates after the award-winning Snow White. The spot was shot in black and white, in short film format and with an aesthetic similar to the snow white.

Real sensations, fluidity and design are the characteristics of the telephone that Berger evokes, through emotion, with the help of Mario Casas and Macarena García. These sensations are what each of the artists provokes in the other.

The advertising campaign to launch the Optimus G in Spain consists of a television spot in different versions and in 60-second, 20-second and 10-second formats; graphics, outdoor signage and digital media.

El making of

[youtube]http://youtu.be/_6ub-g1J0rg[/youtube]

He spot

[youtube]http://youtu.be/xcntdZEyFx0[/youtube]