Antena 3 will premiere 'La Voz' on January 7 with a new Premium advertising layout model

'The Voice' will broadcast the 'Blind Auditions' phase in galas with half the duration, on two consecutive nights: every Monday and every Tuesday. Your advertising strategy will enhance the viewer's viewing experience and increase the advertiser's visibility and awareness.

The Voice It will premiere on Antena 3 next Monday, January 7. Atresmedia aims to revolutionize the broadcast of the format, following the trend of international models such as the United States, Germany or Australia, and will opt for shorter galas and two consecutive nights a week for its first phase, that of the Blind Auditions.

In this way, every Monday and every Tuesday, viewers have a weekly double date with The Voice on Antena 3. Blind auditions They will be enjoyed in half-length galas, which will allow followers of the successful musical talent to be able to consume the gala in its entirety within the prime time slot.

Antena 3 will bet on its new model of Premium advertising pagination for the broadcast of La Voz, which will enhance the viewer's viewing experience and increase the visibility and notoriety of the advertiser.

As in the case of the original series of 50-minute chapters, the 3×3 structure framed within the Atresmedia's new NexTv commercial policy; That is, three 3-minute commercial breaks per hour of broadcast.

The Voice, produced by Atresmedia Televisión in collaboration with Boomerang TV, will have a total presence on social networks with exclusive content on Instagram, Twitter and Facebook that will delight followers of the format. Furthermore, within the purpose of bringing the viewer closer and making them a participant in the program, the official YouTube channel has videos of the coaches who will be joined by the performances and best moments of each gala.

Another novelty will be the introduction of the figure of The blockade. During the Blind Auditions, the first phase of the program, coaches will be able to prevent their rival coaches from turning to choose the talent, which will increase the competitiveness of the program. Each coach has only two chances to block the others, so during the 'Blind Auditions' there will be eight blocks.

Spectacular set

In addition, the set changes completely, opting for circular shapes for the main stage and giving prominence to the 'V' of the logo, one of the hallmarks of the format. The set, the largest in Europe of the format, relies on LED screens with 5 million pixels and a colorful decoration.

Antena 3 makes available The Voice he largest set of the format in Europe. And he does it in the legendary Theater of the chain that has given him so many successes. At a technical level, nearly 3,000 square meters are used, distributed across two sets, one of 2,000 m² and the other of 900 m². For him acoustic conditioning New materials have been chosen in Europe, used by large productions in the United States. These have been approved during the summer in Spain, exclusively, to be able to be used in this production and to provide the sets with the best sound performance on the audiovisual market.

The communication of the sets has been carried out through fiber optics, which has allowed the production of the different sets of films to be integrated. The Voice within Atresmedia's technical infrastructure and access to all the resources of the chain in its controls cluster with the capacity of up to 9 mixing effects per production. With a team of more than 200 professionals, 45,000 W of sound, 32 cameras, 130 m2 of LED screen with 5 million pixels and hundreds of state-of-the-art lighting cannons.