TelevisaUnivision launches Vix, free OTT with 50,000 hours of content

Series, films from large operators, football and news will come together in Vix, the new streaming platform powered by TelevisaUnivision.

Vix, the great initiative of TelevisaUnivision in the VOD field, it will offer more than 50,000 hours of Spanish-language content in a wide variety of genres, in addition to access to an extensive video library of content and franchises from the Televisa video library. The two-tier service will include Vix, a free ad-supported product (AVOD) that is will be released on March 31 with 100 channels in an electronic program guide and an experience with extensive video on demand (VOD) content; and an option under the subscription model (SVOD), Vix+, with premium content that will include "ViX+ Originals" and Exclusive Football, which is scheduled to launch in the second half of 2022. Vix is currently available in beta.

The new service will launch in The United States, Mexico, and most Latin American countries, and will be available on all major platforms and on the vix.com portal. The company's current streaming options, PrendeTV, Blim TV and the previous version of Vix (AVOD), acquired in 2021, will be incorporated into the new Vix platform in the coming months, ensuring an uninterrupted viewing experience for users.

Keys to the Vix AVOD model

With Vix, the AVOD level of the service, users will be able to watch a wide variety of long-form entertainment, as well as live sports and news, free of charge, in the "first service" of television quality and advertising for the Spanish-speaking world. Vix will curate a large amount of content, 40,000 hourswith Over 100 purpose-built channels with TV-quality content and live programming, allowing consumers to easily discover and rediscover their favorites on the familiar Electronic Program Guide (EPG) interface.

Vix will offer the classic novels and megahits of Televisa; alliances with some of the Best Producers in the World, from Colombia to Turkey; Fiction and non-fiction series; Hollywood, independent and Latin American blockbuster films; and, all in Spanish and with "fewer ads than traditional television". Vix will also have unparalleled news programming from multiple sources around the world, with prominent international channels, exclusively for the Americas, including Univision News 24/7 and the new streaming channel of Televisa News. Finally, Vix will also offer a wide variety of football, featuring some of the world's most prominent tournaments and leagues, and more matches for Spanish-speaking audiences than all other streaming destinations without the need to pay, as well as TUDN Zone, a new 24/7 sports news channel with exclusive talk shows, analysis, commentary and interviews.

The Vix Payment Plan

With the level SVOD of the service, Vix+, consumers will have access to more than 50 Vix+ Original TV Shows & Movies which will represent, on average, at least one weekly premiere.

Vix+ will include exclusive productions developed by some of the best creators and storytellers in Spanish. In fact Ventanarosa Productions of Salma Hayek Pinault has signed a preferential access agreement (first-look deal) to produce exclusive films in Spanish. The company had previously announced exclusive preferential access agreements with 3Pas Studios, the company of Eugenio Derbez and Ben Odell, and María Dueñas, as well as a new original documentary series produced by Selena Gómez, and agreements with Mario Vargas Llosa, Santiago Limón and Ben Silverman of Propagate.

Created with leading international production companies, the original content that will represent Mexico, the United States, Colombia and Spain will include a new version of the horror series The marked time; joint productions with Dynamo and Mediacrest; and a multi-production deal with The Mediapro Studio. In addition, Vix+ has a robust source of productions from the company's studios, including new biographical series about the lives of Mexican idols and new creations of Latino audiences' favorite genre, the novela, with exciting contemporary-style productions, aimed at today's streaming audiences.

The Mexican production and distribution company Video Cinema it will also premiere many original productions exclusively on Vix+ in Mexico during the first year of the service. Some of these will also be available in the United States. Other productions from different film partners will be available to subscribers.

Exclusive football

At last Vix+ will house more than 3000 live matches per year, which is equivalent to more than 6000 hours of live soccer in the United States and Mexico together. In addition, it will offer "a higher level of coverage" of the "best championships and leagues in the world".

Together, Vix and Vix+ will offer the most comprehensive coverage of the World Cup in Mexico and will give users access to 40 live matches, including 10 exclusively on Vix+, in addition to extensive coverage of the tournament, from Mexico to Qatar, on Zona TUDN, the new 24/7 sports channel.

Exclusive Vix+ programming

Original series: My neighbor the poster, Nautilus, The marked time, The pelotaris, High tide, The Artists, Bad Girl's Antics, Fucking mummies, and two biographical series of Pedro Infante and María Félix Pedro.

Original novels: Forbidden path, The Devil's Wife and Beyond You

Original Films: I want your life, Jenni, Presences, Sick love, Legends – the origin and Mirreyes vs. Godínez 2, the retirement.

Sports Documentary Series: Blood and glory, Brazil 2002, the true storyand To the war cry.