Backlight improves its catalog with AI -based automation

Iconik, Wildmoka, Ftrack, Celtx and Zype solutions Backlight new advances in AI promoted, asset management and live content production in live NAB 2025 (April 6 - 9, Las Vegas).

During NAB 2025, Backlight is introducing innovations in all its solutions aimed at simplifying workflows and maximizing efficiency through artificial automation and intelligence. In the words of Kathleen Barrett, CEO of the company: "From the writings that Wildmoka use to publish stories more quickly to the marketing teams that Iconik use to launch global campaigns, our latest innovations are designed so that the equipment is faster and the strongest companies."

With Automation Engine, which will soon be available in the Backlight ICONIK MEDIA MANAGEMENT SOLUTION, although it can already be discovered in NAB 2025, users can create automated workflows without interacting with the API. In this way, content creators can automate tasks such as transcripts, metadata -based asset movement and storage management, significantly reducing costs and improving efficiency. Other Iconik advances presented in NAB are their facial recognition based on AI, a new application for iOS and the expected integration with Davinci Resolve de Blackmagic.

Another great novelty of backlight for NAB 2025 is Channel Studio, one new solution based on the cloud Wildmoka For live channel management. Built entirely for browsers, Channel Studio allows digital equipment to create and operate channels always active "without the need for expensive control or hardware rooms." From programming and advertising pauses to monetization with advertisement templates, everything can be easily managed.

The company will also present a Full set of functions based on AI For Wildmoka, designed to simplify the production of vertical content of short format. These functions include voice conversion to text in live intake, live translation, intelligent verticalization with automatic rezonification, and titration and subtitles animations. Other novelties of this system are automated metadata based on LLM or the insertion of scte markers.

Zype and Celtx, new stage with the potential of the IA‍

Backlight also premieres in NAB 2025 new functions of Zype, aimed at continuing to expand their management and end -to -end video management capabilities. Among them, the automated transcription and subtitulation based on AI; Zype portals, brand microsites to share videos safely with external audiences; the third generation of the Zype analysis panel, which offers real -time information about the performance of the contents; Expanded live intake with SRT and ZIXI support for Zype Playout, and one Perpetual content reproduction function In applications.

On the other hand, script writing software Celtx of Backlight go to integrate with Adobe Premiere Pro, which allows publishers to import scripts directly to Premiere, automatically generating scenes based and linking assets to the content of the script. This integration speeds up the editing process by allowing rapid navigation between the script and the media, automated sequences creation and real -time scripts synchronization. Additionally, Backlight also shows the latest functions of its ftrack production management solution, monitoring of the production and review of audiovisual assets.