More than 70 experts from 22 countries will meet at the 4K HDR Summit

With more than 70 experts representing 22 countries in Europe, Asia, North and South America, 35 sponsors, 28 international entities (including the four major global associations such as UHD Alliance, Ultra HD Forum, 8K Association and UHD World Association), 21 national entities and a dozen collaborators, the eleventh edition of the 4K HDR Summit It starts this Tuesday, November 11, with the celebration of the opening day at the Cartuja Auditorium in Seville TechPark.

The 4K HDR Summit 2025 will be held over four days with two in-person days on Tuesday, November 11 and Wednesday, November 12 at the Cartuja Auditorium and two other virtual days (Thursday, November 13 and Friday, November 14), also coinciding with the 22nd edition of the Seville European Film Festival.

This year 2025 will be remembered as a turning point for audiovisual technology thanks to the approval of the new National Technical Plan for Digital Terrestrial Television (DTT), which strengthens Spain as one of the most dynamic engines in Europe and the world in the development and implementation of UHD. Julia Criado, Deputy Director of Planning and Management of the Radio Spectrum of the Ministry for Digital Transformation and Public Service, will talk about this great step and the evolution of DTT towards DVB-T2/UHD, as well as the new spectrum opportunities for audiovisuals.

During the inaugural session, the Ministry for Digital Transformation and Public Service will participate Matias Gonzalez, Secretary General of Telecommunications, Digital Infrastructures and Digital Security, as well as Álvaro Pimentel, deputy mayor of the Seville City Council; Luis Perez, general director of Sevilla TechPark; Juande Mellado, general director of RTVA; and Victor Sanchez, as president of UHD Spain.

Talking about the push for Ultra High Definition is talking about Spanish Radio Television (RTVE) and UHD Spain. Both entities are being key in the development and implementation of UHD in our country, leading pioneering projects for the production, broadcast and dissemination of content of the highest quality. Your presence at the 4K HDR Summit will serve to share experiences, show progress and reinforce Spain's role as an international reference in the evolution of the audiovisual ecosystem.

In February 2024, TVE's La 1 became the first DTT channel in the world to start regular broadcasts in UHD, thus making Spain the world leader in broadcasting this technology. On behalf of the public entity, they will participate in the opening day Javier Sanchez, director of the Audiovisual Policy and Public Service Area of ​​RTVE; Adriana Vazquez, Director of Production and Media at RTVE; and Jesus Garcia, director of the Technical Area of ​​TVE; in addition to Victor Sanchez, Director of Media and Operations at TVE.

The UHD Spain association will be another of the main protagonists of the 4K HDR Summit, where it will present for the first time the results of a market study on the knowledge, understanding and perception of UHD in Spain by viewers carried out this year 2025. It will be carried out by Xavi Redon, vice president of UHD Spain, who will also moderate the panel 'UHD reaches Spanish regional television stations' in which some members of the Federation of Regional Radio and Television Organizations (FORTA) such as RTVA, EiTB, Televisión de Galicia and Telemadrid will participate. Likewise, once again this year, the Spanish regional television stations (FORTA) and their technical directors will hold an in-person Technical Commission to discuss technological advances in Ultra High Definition (UHD) and HDR (High Dynamic Range), which improve the quality of the images that reach homes, as well as the exchange of 4K content and its future implementation within their internal communication networks.

For his part, Víctor Sánchez, Director of Media and Operations of TVE and president of UHD Spain, will lead the large representation of the association that will take advantage of the framework offered by the 4K HDR Summit to celebrate its General Assembly of partners with the presence of representatives of the 34 associate members.

The association will also pay tribute to two essential personalities in the promotion of Ultra High Definition in Spain: Ricardo Medina, founder of Medina Media in 2004 and UHD Spain in 2021, and Jose Manuel Menendez, professor at the Higher Technical School of Telecommunications Engineers of the Polytechnic University of Madrid (UPM) and director of the RTVE-UPM Chair since its creation in 2015. Both, key figures in the development of Ultra High Definition in Spain, will receive an emotional posthumous recognition for their legacy in the audiovisual industry.

Innovation and leadership from space in the UHD era

The eleventh edition of the 4K HDR Summit will feature the presence of three satellite giants such as SES, Hispasat and Eutelsat. The presence of SES, Hispasat and Eutelsat at the summit reinforces the role of satellite as a driver of the development of new generation television, thanks to its ability to distribute content in maximum quality UHD, 4K and HDR with global coverage, high bandwidth and stable signal quality, even in areas with limited terrestrial infrastructure. Michele Gosetti Di Sturmeck, VP, Sports & Events & New Media en SES, compartirá durante la jornada inaugural las últimas innovaciones de la compañía en materia de distribución satelital y nuevos servicios audiovisuales, entre ellos ASTRATV, una propuesta que pone al alcance de todos los principales canales de la TDT de ámbito nacional.

For its part, Cristiano Belt, Senior Vice President Global Video Product Development of Eutelsat Group, will address in his speech titled '4K, IP, FAST, LEO: how the satellite adapts to a rapidly evolving media environment' the challenges and opportunities faced by the industry in the midst of the transition towards IP environments and hybrid platforms. Besides, Jorge Rodriguez, Head of Product and Marketing at Hispasat, will present the company's vision on the present and future of Ultra High Definition (UHD), highlighting the role of satellite as an efficient and sustainable means of distribution.

During the eleventh edition of the 4K HDR Summit, more than a dozen channels will participate at the regional, national and international levels. Among them, Andalusian public television with the presence of Rafael Porras, president of RTVA; Juande Mellado, general director of the RTVA; and Juanma Blanco Poley, director of Canal Sur Media, who will talk about the commitment of CanalSur Más, the on-demand television platform, to segmented television. For its part, Sevilla FC will present its new Sevilla FC+ project with the help of Alvaro Ramirez, club communications director.

Likewise, during the opening day they will participate Pablo Rodríguez de Tembleque, Sales Director of Appear, along with José Luis García Cabrera, Broadcast & Media Manager en Telefónica Servicios Audiovisuales, quienes compartirán casos de uso de Ultra Alta Definición. También, Cristina Leon, head of Audiovisual Services at Axión; Emili Planas, CTO of Grup Mediapro, who will talk about screen manufacturers and content producers as a link to build the future of the business; Andy Bellamy, Directos & Technical Sales EMEA en AJA Video Systems, que hablará de nuevos productos y nuevos flujos de trabajo para IP; y Fernando García Calvo, CEO of The Channel Store, who will discuss the topic of AI in the audiovisual industry: Co-Pilot, protagonist or the democratization of visual art.

In addition, the 4K HDR Summit 2025 will serve as a showcase to give voice and presence to female talent in the audiovisual and technology industry. The Cisco company will have the participation of María Martín Jódar, Account Manager Broadcast, y Maria Isabel Arias, Head of Security in Iberia for Broadcast, who will participate with the presentation Ensuring change: Navigating the tipping point of IT, AI and media technologies in which they will address how key innovations such as IP networking and Artificial Intelligence, while driving efficiency and flexibility, also require an urgent reassessment of the role of security. The presentation will argue that security must go from being a secondary concern to becoming the fundamental pillar of this new era, proposing the strategic use of AI agents for operations and observability as an essential tool to ensure complete and proactive visibility.

They will talk about where the television industry is heading Eric Ellenbogen, former CEO of Wildbrain, Dreamworks International Television, and Ivan Glasovac, CEO of Resolute Consulting; while Alberto Fernandez, director of RTVE Play, and Alberto Leon Gonzalez, deputy director of Product and Operations at Mediaset Spain, will make up the panel Platforms: new audiences, new consumption moderated by Maria Medina, General Director of Medina Media Events.

International reach

The event will also have the presence of 26 international entities, including the four major global Ultra High Definition associations. For yet another edition, the UHD World Association, the UHD Alliance, the UltraHD Forum and the 8K Association, which represent more than 500 companies and entities from around the planet, will outline the present and future of 4K and 8K technology worldwide.

Liqiang Zhao, Global Content Partnership at Huawei and representative of the UHD World Association (UWA), during the tenth edition of the 4K HDR Summit held in 2024.

Rémi Tereszkiewicz, CMO in Europe of the UHD World Association, will speak during the second in-person day of HDR Vivid and Audio Vivid, success stories and opportunities in Europe, while Ian Nock, president of the Interoperability Working Group at the UltraHD Forum, will participate in the third day of the summit. The fourth day of the 4K HDR Summit, dedicated to presidents, will be attended by Bill Baggelaar, president of the UHD Alliance; and Juan Reyes, Director of Operations for the 8K Association; as well as representatives of the UltraHD Forum.

Within the top-level agenda of the 4K HDR Summit are several representatives of the European Broadcasting Union (EBU), which is precisely celebrating its 75th anniversary. Jacques Donat-Bouillud, director of France Télévisions, Tonio Di Stefano, director of Networks and Platforms at Rai and President of UltraHD Forum Italia, will share a panel with Victor Sanchez, Director of Media and Operations of TVE, in a day in which Ángel García Castillejo, Vice President of the National Markets and Competition Commission (CNMC) will participate.

Google Cloud will participate in several key sessions at the 11th edition of the 4K HDR Summit. José Ramón Vázquez, Telco & Media Specialist de Google Cloud, dirigirá la mesa redonda Reinvent high-quality video delivery, a discussion focused on how artificial intelligence and cloud technologies are transforming the production, distribution and viewing experience of digital video, along with Remi Beaudouin, Chief Strategy Officer de Ateme, y Javier Lucendo, Senior Manager Video Processing and Delivery at Telefónica. Besides, Jatin Dev, Senior Partnership Lead and Global Sellside at Google, will address the challenges of monetizing live and free-to-air broadcasting of sporting events, as well as the innovations that enable a smooth, secure and high-quality viewing experience at major sporting events.

He will also participate in the round table Distribution of live sporting events, moderated by Maria Medina, general director of Medina Media Events, in which she will discuss how to meet fan expectations and maximize value together with Remi Beaudouin, Chief Strategy Officer de Ateme; James Pearce, Senior Vice President of Broadcast & Streaming de DAZN; y Alex Sanchez, COO de Eurovision Services.

Women in Tech & Contents

El talento femenino volverá a tener un espacio destacado en la undécima edición de la 4K HDR Summit de Sevilla. El espacio Women in Tech & Contents reunirá a un grupo de reconocidas profesionales internacionales del sector audiovisual y tecnológico, que compartirán sus experiencias y reflexiones en una serie de entrevistas inspiradoras. Su objetivo es dar visibilidad al liderazgo femenino, fomentar entornos laborales más inclusivos y diversos, y motivar a las nuevas generaciones de mujeres a formar parte de una industria aún marcada por la brecha de género.

Ursula Romero, CEO de International Sports Broadcasting (ISBC); Irantzu Diez-Gamboa, Regional CEO North America of Grup Mediapro; Dagmar Driesnack, Senior Solutions Engineer de Appear; Pilar Crespo, president of the Board of Directors of the Andalusian Association of Women in Audiovisual Media (AAMMA) and producer at Magnetika Producciones; Laura Gonzalez, Director of Market Intelligence & Monetization en Whale TV; y Mari Carmen Fernández Tallon, independent advisor; They will be interviewed, sharing their experiences and sending messages of inspiration to new generations of girls and young women.

Demonstration area

Like every edition, visitors who come on Tuesday, November 11 and Wednesday, November 12 to the Cartuja Auditorium – managed by Yventu – in Sevilla TechPark will be able to enjoy an area of ​​exclusive demonstrations. Visitors will be able to see productions made live in Ultra High Definition, such as the Armed Forces parade on October 12, 2025 broadcast by RTVE, or the Euforia concert broadcast by 3Cat, by UHD Spain. You can also see on-demand content in UHD thanks to the Canal Sur exhibition area or how the creation and production of content is managed from a Mobile Unit thanks to Hurí. Ateme, Elecard, AJA, Aicox with Small Pixels, UWA, Lawo, Alfalite, Gsertel, Synamedia, Netgear, Sapec, Techex and AEQ will also be present in this exclusive demonstration area.