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Artículos sobre ‘Icon Multimedia’

Mediaset apuesta por el neuromarketing de Sociograph para el éxito de sus series de ficción

Mediaset apuesta por el neuromarketing de Sociograph para el éxito de sus series de ficción
24 February 2014

[+]

Nuevas formas de elaborar ficción, en la que se implican todas las áreas estratégicas (producción, programación, comunicación, relaciones externas e investigación y marketing) es ...

La Seminci elegirá su nuevo premio Impacta mediante el uso de tecnología de reconocimiento emocional

La Seminci elegirá su nuevo premio Impacta mediante el uso de tecnología de reconocimiento emocional
6 September 2013

[+]

SocioGraph, el sistema de tecnología emocional de Icon Multimedia y la Universidad de Salamanca, se utilizará para decidir el nuevo Premio Impacta en la ...

Publicidad selectiva o a la carta con Deneva 4 de Icon Multimedia

Publicidad selectiva o a la carta con Deneva 4 de Icon Multimedia
29 September 2011

[+]

Icon Multimedia acude a Total Media con la última versión de su plataforma de gestión de contenidos y publicidad Deneva 4. La principal novedad ...

Icon Multimedia sorprende en Total Media con su concepto de neuromarketing

Icon Multimedia sorprende en Total Media con su concepto de neuromarketing
7 October 2010

[+]

Quizás una de las presentaciones que más interés está levantado en Total Media la está llevando a cabo Icon Multimedia. Junto con el departamento ...

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  • Massimo Musolino, CEO of Management and Operations of Mediaset Spain, announces his retirement
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