Mediaset relies on Sociograph's neuromarketing for the success of its fiction series24 February 2014 [+] Nuevas formas de elaborar ficción, en la que se implican todas las áreas estratégicas (producción, programación, comunicación, relaciones externas e investigación y marketing) es ...
Seminci will choose its new Impacta award through the use of emotional recognition technology6 September 2013 [+] SocioGraph, the emotional technology system from Icon Multimedia and the University of Salamanca, will be used to decide the new Impacta Award in the...
Selective or a la carte advertising with Deneva 4 from Icon Multimedia29 September 2011 [+] Icon Multimedia goes to Total Media with the latest version of its content and advertising management platform Deneva 4. The main novelty...
Icon Multimedia surprises at Total Media with its neuromarketing concept7 October 2010 [+] Quizás una de las presentaciones que más interés está levantado en Total Media la está llevando a cabo Icon Multimedia. Junto con el departamento ...
