Mediaset relies on Sociograph's neuromarketing for the success of its fiction series24 February 2014 [+] Nuevas formas de elaborar ficción, en la que se implican todas las áreas estratégicas (producción, programación, comunicación, relaciones externas e investigación y marketing) es ...
Seminci will choose its new Impacta award through the use of emotional recognition technology6 September 2013 [+] SocioGraph, the emotional technology system from Icon Multimedia and the University of Salamanca, will be used to decide the new Impacta Award in the...
Selective or a la carte advertising with Deneva 4 from Icon Multimedia29 September 2011 [+] Icon Multimedia acude a Total Media con la última versión de su plataforma de gestión de contenidos y publicidad Deneva 4. La principal novedad ...
Icon Multimedia surprises at Total Media with its neuromarketing concept7 October 2010 [+] Perhaps one of the presentations that is raising the most interest in Total Media is being carried out by Icon Multimedia. Together with the department...
