Ross Video expands into experiential technologies with the acquisition of ioversal and its Vertex platform

Ross Video acquires ioversal, a company internationally recognised for its innovative audiovisual workflows and creator of Vertex, a leading platform for immersive experiences. With this strategic move, the Canadian company expands its reach into the field of experiential technologies, strengthening its comprehensive live production ecosystem.

The Vertex platform has established its reputation in large-scale audiovisual productions thanks to its ability to integrate video, audio, lighting and control into a single creative environment. Its presence extends to landmark live entertainment venues, interactive exhibitions, dynamic projection and large-scale shows, making it the trusted choice for those seeking high-impact immersive experiences.

‘Vertex offers our customers a powerful new way to tell their stories,’ said David Ross, CEO of Ross Video. ‘It also extends our live production solutions into the experiential world, opening up creative possibilities that inspire audiences around the world.’

The transaction reflects Ross Video’s vision to continue expanding its technology offerings in key sectors such as broadcast, sports, entertainment and live events. The integration of the ioversal team, with decades of experience in multimedia servers and interactive control systems, strengthens Ross Video’s ability to provide comprehensive, innovative and engaging solutions globally.

ioversal founders Jan Hüwel and Martin Kuhn emphasised the value of this union. “Joining Ross Video is the natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always be at the service of creativity,‘ said Hüwel.

Kuhn added, ’From the beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical obstacles. Together, we will be able to bring Vertex to an even wider audience and open up incredible new possibilities for experiential media.”

In the coming months, Ross Video plans to showcase the Vertex suite at a series of international demonstrations and exhibitions, where it will show how the platform integrates with its live production ecosystem, empowering creativity and redefining the future of immersive media.