Blackmagic Design lowers the price of the Production Camera 4K

Efficiency in the production process allows the Australian brand to lower the price of its popular 4K camera to below $3,000.

Blackmagic Design announced this Monday that the Production Camera 4K is now available at a new price of $2,995. The price reduction is made possible by the efficiency of the production process and will benefit all customers, including those who have placed pre-orders.

Grant Petty, CEO of Blackmagic Design, highlighted that "the support that the Cinema Camera and Production Camera 4K have received from the creative community is amazing. As with the rest of our products, we worked hard to reduce production costs and be able to pass this reduction on to customers, even the first users of the Production Camera 4K. This camera is the ideal companion to the ATEM Production 4K switchers and we hope that the price reduction will help our users expand their production systems in “Ultra HD with new viewing angles.”

The Blackmagic Production Camera 4K is a high-resolution digital camera for Ultra HD television productions. With a Super 35 sensor and a professional global shutter, it supports the use of EF/ZE mounts and records high-quality images in RAW and ProRes files, offering users a complete solution for shooting music videos, television series, commercials, sports programs and documentaries in exceptional resolution.

The camera has everything the user needs to start using it immediately, including an SSD recording system, rechargeable battery, and a 5-inch touch LCD screen. In addition to being able to focus and monitor different shots, the screen allows the user to enter metadata and change settings through a simple interface. The camera includes a full version of DaVinci Resolve compatible with Mac OS X and Windows operating systems for professional-quality digital grading.

Main features

• Ultra HD resolution 3840 x 2160.
• Recording in ProRes 422 (HQ) format.
• Sensor Super 35.
• Global shutter.
• Mount compatible with EF and ZE lenses.
• Integrated SSD recorder.
• 5” LCD touch screen.
• Metadata entry.
• Recording to compressed CinemaDNG RAW files without loss of information.
• Salida HD/6G-SDI de 10 bits.