Flooxer celebrates one year consolidating itself as a quality content platform

Atresmedia's high-quality digital video web platform now exceeds one million users while increasing its content offering.

Flooxer celebrated its first year of life with a party with more than 200 guests, among whom were many of the creators of the platform's successes since its birth. Thus, in Madrid's El Principito theater, Flooxer was congratulated on its anniversary by Brays Efe, protagonist of the season's breakout series. Paquita Salas, Álex Rodrigo and Mario Tardón, director and protagonists of the series The Party; Celia de Molina, actress and creator of the surprising The anti-vlog, or the presenters of the comedy show The Floox Show thing, Carlos Langa and Miguel Anómalo.

Some of the most influential creators of the network were also present, including the inhabitants of the Freak House, Abi Power, Mark Miller and Kowai Nana; Tiparraco or With Two Eggs, members of Squad, the most transgressive channel on the platform, or the platform's collaborators Dj Mariio, Curri C, Omai Global News and Gominuke.

In addition, Flooxer celebrated its first anniversary with a historical record, exceeding 1.1 million users, an audience figure that raises the content platform to the Top 10 in its category in ComScore, where it competes with other international projects such as YouTube, Vimeo or iTunes.

All in all, Flooxer has not stopped growing since its creation in November 2015, always betting on the most creative formats and the most innovative creators, with which it explores new ways to reach the Internet audience. In just one year, it has nearly 500 formats on its platform, more than 175 creators and more than 13,500 videos.

The keys to success

Since its birth, Flooxer has established as one of its fundamental pillars its commitment to quality content focused on the native Internet audience. This is how its first two self-produced formats were born.

Focused on younger entertainment, Roomies He made Rebeca Terán, Alex Puértolas and Brays Efe roommates. For its multicolored sofa, personalities as followed and influential as the Gemeliers, Andy and Lucas, Carlos Baute, Effect Pasillo, Ruth Lorenzo, Dvicio or Abraham Mateo.

Aimed at the female audience, it was born Beautyfloox, in which Vik Guirao, Inma Serrano and Silvia Muñoz, three of the influencers with the most followers on the Internet, share their advice on fashion, beauty and life style. Well-known names such as Andrea Duro, Javier Calvo, Belén Cuesta, Manuel Burque, or the groups Sweet California and Amelie have passed through its room.

Following the path of its success came the Freak House, in which its inhabitants Abi Power, Mark Miller and Kowai Nana, all with thousands of followers on the Internet, analyze some of the pop culture trends that cause the most fury, such as the return of the saga Harry Potter, the madness for him Pokemon Go or the latest deaths in Game of Thrones.

Paquita Salas

The creation of quality fiction for the internet has been one of Flooxer's great successes in its first year of life. Under the #SeriesFlooxer brand they arrived on the platform Paquita Salas, Entertainment, The Party and the next premiere Low Season. All of them had a successful debut at a presentation event in some crowded Callao cinemas in Madrid, receiving a warm reception from the public.

The greatest representative of new internet fiction and the seal of quality that #SeriesFlooxer represents has been Paquita Salas. The series directed by Javier Calvo and Javier Ambrossi and starring Brays Efe has been unanimously considered by critics as the revelation series of the year.

Over 5 chapters, Flooxer's original fiction narrates the adventures and misadventures of Paquita Salas, the best representative of actors of the 90s. The series has also received other recognitions such as the Cosmo Love Award for the breakthrough series and is among the candidates for the best comedy series at the Feroz Awards, awarded by film critics.