'El Hormiguero 3.0' completes 2,000 installments as the most watched daily program on television

The Antena 3 program, which has been on television for 13 years, remains the first option this season with a 14.4% share and more than 2.6 million viewers. The space presented by Pablo Motos is the most viewed option among all audiences under 65 years of age.

With 13 years of history, The Anthill 3.0 It remains the most watched daily option on television. The space produced by Atresmedia Television in collaboration with 7 and Action meets 2,000 programs and still going strong.

To celebrate this milestone, the space traveled to London to interview Will Smith. A friend of Pablo Motos since he first appeared on the program, the actor has already become a talisman of the format and this will be the sixth time he has walked around the set.

"Will Smith consolidated Hollywood's trust in us. Celebrating the 2000 program with him is a way of thanking him for his trust in us," says Motos.

There are very few programs that reach the magical figure of 2,000 installments and the space presented by Pablo Motos does so, also being able to boast of continuing to be the audience leader. The program continues to be the most watched daily program on television with an average this season of one 14.4% screen share and 2,605,000 spectators, almost +2 points above its most direct competitor.

Since it premiered in 2011 on Antena 3, the program has maintained an average of 13.5% screen share and more than 2.5 million viewers. Its result is, therefore, superior over the years. Since reaching first place in 2014, the program has never lost leadership in prime time television.

Audience profile

The audience of The Anthill 3.0 It is the most desired by advertisers. The Antena 3 program leads in commercial target with a 16.1% audience share during this season, +3.5 points above its most direct competitor. In addition, the space is a leader in all audiences under 65 years of age.

His best result marks him among the young people, the most desired audience for advertisers, where it achieves a 17% screen share and is more than 4 points above its competitor.

Regarding the communities in which it works best The Anthill 3.0, the program presented by Pablo Motos triumphs in Valencia (17%), Madrid (16.7%), Andalusia (16.1%), Castilla La Mancha (15.8%) or Aragón (15.8%).

To Javier Bardají, general director of Atresmedia Televisión, comments that “The Anthill 3.0 y Antena 3 forman un equipo perfecto. Este programa de televisión ejemplifica el entretenimiento que se busca en Atresmedia. El equipo capitaneado por Pablo Motos demuestra que se puede seguir haciendo un tipo de televisión que conjuga la creatividad y la innovación con el éxito más absoluto. Las impresionantes audiencias diarias de ‘El Hormiguero 3.0’ son una demostración más del buen hacer de este programa premium y más demandado por los principales anunciantes de este país<2.

Pablo Motos and his partner Jorge Salvador They consider the network's support essential: "Antena 3 has always known how to understand the difficulties involved in making a program like this. Since we started on Antena 3 we have never argued, not even once. It is a pleasure to work on a television that places so much trust in us. They have always made things very easy for us to get to this moment."