Cuatro celebrates ten years, positioning itself as the third television of the national commercial networks

Cuatro's strength lies in its excellent following among young audiences, garnering a 9.5% screen share among its core target.

Ten years have already passed since Cuatro, then in the hands of PRISA, jumped onto the small screen for the first time with information, entertainment, adventure, current events, transgression, investigation, fun...

On November 7, 2005, Cuatro became the first private television in Spain born in the 21st century. Now, integrated into the Mediaset España group, it continues to offer the viewer an unmistakable way of making television with more than 160 programs to its credit, some of them pioneers in Spain such as coach or docureality.

In its ten years of broadcasting, it has risen as the third television among national commercial channels and the first among the “second generation” with an average of 7% share, beating LaSexta by 1.3 points (5.7%). Compared to this, Cuatro also leads the commercial target, surpassing it by 1.8 points with a notable 8.6% screen share.

Cuatro's strength lies in its excellent following among young audiences, where it grows 2.5 points to reach a 9.5% screen share in its core target, viewers aged 13 to 34. In this sociodemographic stratum, of great value for advertisers, it also stands as the third national television option among commercials, 3.2 points behind its immediate competitor (6.3%).

In 2015, Cuatro averaged a 7.3% share, 0.6 points more than in 2014 (6.7%) and almost 1 point more than in 2006 (6.4%), its first full year of life, which represents a growth of 14%. This year the channel has strengthened its position among younger viewers, growing to 8.3% share in commercial target and up to 8.5% in the 13 to 34 age group.