The premiere of ‘Tron’ is surrounded by high technology with microtiles

‘Tron: Legacy’, the last great 3D success of the Disney factory, premiered in Russia in the Karo Film Oktyab's movie theaters of Moscow with a spectacular assembly in which 59 Micro -Sea Visualization modules of Christie were used.

To create the best atmosphere for Tron: Legacy, one of the most spectacular and expected cinematographic events of the year, the advertising agency Smart Look designed in the lobby of Karo Film Oktyab cinemas a spectacular assembly based on the Micro -Break -up screens. Big Screen Services was responsible for supplying the microphile system and etc. Russia for the creation of the contents.

Microotile modular digital screens were placed in two areas of the cinema. The main videoWall, composed of 41 microtils modules, was installed on the first floor. The unusual screen was showing scenes from the film, accompanied by the original soundtrack composed of Daft Punk. The images, loaded with dynamism and luminosity, prepared the public for the great show.

Natalia Valieva, general director of Smart Look, a company specialized in new media and, above all, in digital technology (Doo, digital outdoor technology) has commented that “for this premiere, The Walt Disney Company wanted almost real and enormously attractive appearance for the viewer, which, together with the possibility of giving any shape to the screen, allows you to implement an infinity of creative ideas.

The video files, supplied from an external control unit (UCE) with the help of Mac Mini as a signal source, were displayed in .MOV format with a Full HD resolution (1920 × 1080).

The modular screens were integrated into the existing architectural environment, as a decorative lining of the three columns of the access lobby to the cinema, on the second floor. In each column, six modular screens were installed that showed tron ​​scenes: Legacy. The video files were also displayed in .MOV format, in this case with a 360 × 1620 resolution.

"This new visualization technology provides unquestionable advantages due to its extraordinary benefits, both in chromatic reproduction and in resolution. In addition, the structure is practically imperceptible. Another important factor is that it provides a very broad angle of vision, an added value in places that congregate a large number of people," admitted Andrey Efarov, technical director of etc. Russia.

CONTENTS

With regard to the creation of content, Andrey emphasizes that, despite the impossibility of spending the resolution of the screen to the maximum and that the image had to “stretch” up to three and a half times? The original video content was presented in Full HD and the real resolution was 5040 × 3780 pixels? The images were appreciated with great sharpness.

Russia's technicians prepared special structures for the assembly of microtils modules, consisting of a large screen for the large screen and in special frames for the columns. The reduced weight of the modular screens allowed to significantly lighten the structures, logically facilitating supply and assembly.

The premiere of Tron: Legacy took place in one of the most successful multiplines in all of Russia. On this occasion he also had the support of Christie's projection teams. Two CP2230 projectors of the Solaria Christie series equipped with the XPAND 3D three -dimensional content visualization system were installed in the first hall of Karo Film Oktyab's movie theaters in autumn 2010.

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