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Nacho Azcoitia, director of the Digital Area of ​​PRISA Radio

The new director of PRISA Radio's Digital Area replaces Javier Viroomal, who joins PRISA's digital team in charge of the development and launch of new products on all mobile and connected devices.

Nacho Azcoitia (Ceuta, 1967) has been appointed Director of the Digital Area of HURRY Radio. Professional of recognized prestige and with more than twelve years of experience in the digital environment, Azcoitia has had a successful career in this sector. In 2000 he was appointed commercial director of Excite Spain; A year later he held the Commercial Directorship at MSN-Microsoft Iberia until in 2006 he became general manager of Yahoo! Spain and Italy.

After three years at the American multinational, he was general director of Carat Spain, where he strengthened the company's strategic focus. Until the end of 2011, he was the general commercial director of Vocento's Digital Area. In his early career, he worked for Antena 3, Publiespaña/T5 and Onda Cero as Account Executive, Sales Manager and Sales Director, respectively.

This appointment represents an important step in PRISA Radio's digital strategy based on permanent innovation, and a clear example of PRISA's commitment to transforming the Group into a consumer-oriented company through advanced technology.

Nacho Azcoitia es Licenciado en Derecho y Diplomado en Empresariales por ICADE; máster en Dirección Comercial y Marketing cursado en el Instituto de Empresa de Madrid y máster especialista en Gestión Publicitaria por la Universidad Complutense. Nacho dependerá jerárquicamente de Javier Pons, consejero delegado de PRISA Radio, y funcionalmente de Kamal Bherwani, director general del Área Digital de PRISA.

El nuevo director del Área Digital de PRISA Radio sustituye en el cargo a Javier Viroomal, que se incorpora al equipo digital de PRISA al frente del desarrollo y puesta en marcha de nuevos productos en todos los dispositivos móviles y conectados. Javier reportará a Rahul Puri, director general de innovación y desarrollo de PRISA Digital, responsable del desarrollo de la nueva plataforma de contenidos y usuarios del Grupo.

By, Jan 19, 2012, Section:Business, Radio

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