BRB attends NATPE 2013 with 'Invizimals', the first series that incorporates augmented reality techniques

BRB goes with two important novelties: ‘Invizimals’, based on a successful Sony Computer Entertainment video game saga, and ‘Mica’, co -produced series by Plural Entertaiment and Screen 21 made in 3D animation.

International BRB This week goes to Natpe, in Miami (USA), with a wide catalog headed by some of its latest productions such as Invizimals or Mica. The company will attend the aforementioned audiovisual market, which celebrates its 50th anniversary this year, under the "Audiovisual From Spain" umbrella organized by FAPAE (Confederation of Spanish film and television companies) in collaboration with the Spanish Institute of Foreign Trade.

Invizimals (26 × 30 ′), based on a successful Sony Computer Entertainment video game saga, stands out for being the first television series that incorporates increased reality techniques. Aimed at a target of 6 to 10 years and co -produced by Screen 21 and Sony Computer Entertainment, it tells the adventures of powerful creatures that inhabit our world, although in another dimension.

On the other hand, the series Mica (26 × 15 ′), part of an educational project of the Santillana publishing house with a growing presence throughout Latin America and is co -produced by Plural Entertaiment and Screen 21. Made in 3D animation and aimed at a 3 to 6 years target, revolves around a famous character that is not a superhero, nor does it know everything ... Mica is a real girl!

Emilie Pasquet, Sales Executive of BRB International, comments on the next edition of Natpe: “We have great expectations in this market, given our close relationship with Latin America and the United States in addition to our strength in the digital and interactive field. And we hope to close important agreements related to our latest productions and the rest of our catalog, in which productions of the stature of Canimals, Zoobabu, Khuda-Yana….. o Bernard”.

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