The match between Real Madrid and RC Celta offered the first augmented reality experience for smartphones in a stadium

More than 23,000 fans had the opportunity to experience live, for the first time in the world on a football field, a synchronized augmented reality experience for smartphones, powered by Orange and the Google Assistant.

Thanks to Orange, Google y Wildbytes, more than 23,000 fans lived an experience of synchronized augmented reality never seen before, which combined entertainment and football.

This year LaLiga Santander 2019-2020 has had a great start. The more than 23 thousand fans who attended this Saturday the match between Real Club Celta de Vigo and Real Madrid at the Abanca-Balaídos Stadium had the opportunity to experience live, for the first time in the world on a football field, a synchronized augmented reality experience for smartphones, thanks to Orange and the Google Assistant.

During half-time, an emcee interacted with Google Assistant so that fans who had the app installed Celtic Mission, developed by Wildbytes (experiential innovation agency that designs and produces launches and events based on innovation, experiences and installations with cutting-edge digital technology) will attend a unique experience through the screens of their mobile devices, as well as those of the stadium.

Everyone present saw a football titan come to life. This gigantic virtual player, at the same time that he discharged lightning on the field enveloped in a firestorm, made a few touches and kicked a ball that hit directly the screen of each spectator and the stadium, virtually shattering it.

Thanks to this spectacular staging, Orange and Google Assistant want to involve fans in their commitment to football with a campaign that was launched on August 5 under the claim Those who know football choose Orange TV. Orange's promotional offer at the start of the season allows customers of its highest value rates to enjoy all football (LaLiga Santander, LaLiga SmartBank, UEFA Champions League and UEFA Europa League) for free. For its part, Google encourages users to enjoy all the possibilities offered by the Google Assistant and shows how the “Assistant” can provide a differentiating experience to users.

Leo Da Costa, director of creative technology at Wildbytes, highlights that "more and more companies are betting on augmented reality to improve the customer experience and interaction with people. In fact, global investment in augmented and virtual reality was estimated for this year to exceed 20 billion dollars worldwide, according to IDC. The truth is that this technological innovation opens a world of possibilities to provide unique value at large events and interact with the public in a totally transgressive way. Never before has a development so ambitious that it would allow so many thousands of people to enjoy a technological experience of this caliber simultaneously.”