More than 150 million viewers access pay TV in India powered by Cisco

Cisco has made a strong commitment to research and innovation that has allowed it to position itself as a market leader in conditional access and middleware.

In the rapid growth of the pay television industry in India, Cisco has established itself as the leading provider of solutions that improve the television viewing experience in more than 30 million Indian homes.

In this way, Cisco technology is offering an enriched television experience to more than 150 million viewers, a milestone that reinforces the company's leadership in the digital pay television solutions market in India.

Cisco solutions are enabling operators in India to quickly adapt to the changing needs of a market in the throes of frenetic revolution. With more than 10,000 R&D experts in Bengaluru, Cisco has made a strong commitment to research and innovation that has enabled it to position itself as a market leader in conditional access and middleware.

Jeff White, senior vice president of sales, India/SAARC at Cisco, highlighted that "the pay TV industry in India is one of the fastest growing and most dynamic in the world. India now represents almost a third of Cisco subscriber households in the Asia Pacific region. We are very excited about our leadership in the industry, strengthening a deep commitment to our customers and a sharp focus on innovation in this country."