Imasblue will distribute the spots to television stations with DG VideoFusion

DG's solution will integrate the digital distribution service into a single delivery point for the management of video broadcast to all screens on the market.

The advertising, film and television post-production company, Imasblue, and the technology company DG have signed an agreement as technological partners in the distribution of spots to televisions through the DG VideoFusion delivery platform.

This step will allow Imasblue clients great operational advantages in the transcoding service of materials for online platforms, using DG VideoFusion as the sole delivery point of the original files in the management of their advertising campaigns.

Mencía De Andrés, Sales Manager at DG VideoFusion, has assured that "video is no longer broadcast only on TV. As part of our R&D in video for all screens on the market, at VideoFusion we have unified the transcoding process of the original files, guaranteeing quality control from the point of post-production to the delivery of the materials to the different offline and online operators. The collaboration between the two companies is the beginning of the new global digital distribution to the different screens of consumers.”

With the world's largest hybrid satellite and Internet network, DG encompasses unrivaled multi-screen campaign management, tools for multi-channel research, research and analysis, and unified asset management. DG products fall into two ranges for managing online and video campaigns: MediaMind and VídeoFusion.

Headquartered in New York, DG connects more than 14,000 advertisers and 7,400 advertising agencies worldwide with their target audiences through an expansive network of more than 50,000 digital and TV media outlets in 78 countries, managing approximately 10% of the world's multimedia assets.