Al Kass selects Avid to promote next-generation television network

The channel's new Middle East headquarters will be based on a complete workflow powered by Avid, enabling it to simplify production, achieve greater operational efficiencies, and accelerate content creation and distribution around the world.

Al Kass, one of the most innovative sports channels in the Middle East, will equip its new headquarters with a complete Avid-based workflow, allowing it to simplify production, achieve greater operational efficiencies, and accelerate the creation and distribution of content around the world.

By expanding the foundation of its current news production and content management systems, Al Kass will now be able to create, access and distribute impactful sports content to its growing international clientele, much more quickly and efficiently. Simplifying your infrastructure will also allow you to take advantage of future opportunities to further monetize or “monetize” your content.

Al Kass will accelerate the distribution of its local sports coverage in Qatar and the Gulf region to broadcasters around the world, with an efficient and highly integrated workflow, including ingest servers, shared storage products, remote collaboration capabilities and the latest versions of Avid's industry-standard audio and video editing tools.

Samer Younes, technical advisor at Al Kass, highlighted that “Avid offers tried and tested technology in sports production, and our additional investment will provide us with considerable operational efficiencies.” Additionally, Avid's openness to third-party applications means we don't have to worry about how to handle various file formats. “We can focus on what we do best: providing impactful programs to audiences in Qatar and to international broadcasters.”

Tom Cordiner, vicepresidente de Ventas internacionales de Avid, agrega que “Al Kass es uno de los canales deportivos más innovadores de Oriente Próximo, y ha puesto permanentemente su confianza en Avid hasta convertirlo en el cimiento técnico de todas sus nuevas instalaciones de vanguardia. Con esta reciente decisión de seleccionar Avid, Al Kass toma posiciones no solamente para simplificar los flujos de trabajo y la velocidad de entrega hoy; también ha incorporado la flexibilidad para prepararse a las exigencias competitivas del cambiante panorama de los medios del mañana”.

The new investment comprises ten Avid Isis 7000 32TB shared storage systems, including the upgrade of four existing Isis systems; an Isis 2000 storage system; eight Avid AirSpeed ​​5000 DNxHD 120 ingest servers; Interplay Central licenses for remote work; various Media Composer 7 licenses; a 24-fader System 5-MC control surface and Avid Pro Tools|HDX, the audio mixing and editing system.