Spanish content improves its export figures

Second consecutive year of success for international television sales with a growth of 6.6%. New financing formulas and clear vocation for the international business design a new profile for Spanish content.

One more year, the Cannes Autumn Fair will be an international meeting and exhibition point for Spanish production. Audiovisual From Spain with 22 exhibitors and a total of 130 participants hosts the most numerous group of Spanish professionals.

The Audiovisual Stand From Spain is organized by ICEX (Spain export and investments), together with the Xunta de Galicia, with the collaboration of the Confederation of Associations of Audiovisual Producers of Spain, FAPAE. And it has the following exhibiting companies: Atresmedia, Boomerang TV International, CIN TV, TV commercial, explore Films, Film Factory Entertainment, Filmax International, Filmotec, Finding4you, Grupo Ganga Producciones, Imira Entertainment, Inspire Content, Mediaset España, ounce Sogepaq, Veralia Audiovisual Content, Vertex Sales, Vodka and Grupo ZZJ. In addition to 11 companies representing the Galician audiovisual panorama.

Increase in export

International sales of Spanish audiovisual production, according to data published in the annual report of the FAPAE of 2012, increase as a whole by 13.2%, corresponding 6.6% to the sales of content for television and 19.9% to the large screen. Commercial success in America as a whole that represents 37% of the total volume of exports and especially Latin America that maintains a constant growth rate.

According to the FAPAE Annual Report, the main destinations of the Spanish product are Western Europe (36 %), Latin America (24 %), Centro Europe and Eastern countries (18 %), and the US (13 %).

Nuevos modelos de negocio

La tendencia de crecimiento en las exportaciones que pública la Confederación de Productores para 2012, se confirma a lo largo del presente ejercicio según los comentarios Expresados por la mayoría de los productores y distribuidores que además destacan la presencia de nuevos ingredientes en la forma de concebir los contenidos y que afectan al modelo tradicional de producción en España. Hay nuevas formulas de financiación y el perfil de la productora española está en plena evolución y camina firmemente hacia un modelo multidisciplinar con fuerte vocación internacional.

Alejandro Ojeda, director of Boomerang TV International, says that “the market is changing a lot, the market and us. Approximately 3 years ago, Boomerang TV raised an international strategy that was based on two pillars, the sale of rights and the creation of producing companies in certain territories. That has led us to have production capacity in Italy, Portugal, Colombia or Chile. In some of these territories we have already produced and in others we will soon".

Sergi Reitg, CEO of Imira Entertainment, states that “without a doubt the market has changed a lot and we must necessarily adapt to take advantage of the opportunities and new areas of
Business ... We have new financing routes since the market has changed, as our agreement shows with GD Entertainment Fund of Luxembourg. This agreement allows us to launch a very important volume of parallel production, in addition to reinforcing our financial capacity to participate in global projects, completely transmedia and with strong potential for Consumer Products. ”

Alfonso Blanco Bembibre, general director of Portocabo points out that "The Avatars It is a quality leap in our catalog and positions Portocabo very well in the market. It is very rare to see in Spain as a TV project is launched without having been previously acquired by a chain. That, and the fact that it is shot in English, with American casting and conceived for a global market has given much to talk in the media, even before having been released. We have many expectations put in the series. In addition this year we will present at the MIPCOM a couple of comedies that are conceived to adapt very well in the international market. ”

Argentina, guest country in Mipcom

Argentina will be "guest country" in this edition of the MIPCOM (as happened with Spain in 2008), during the event a large number of activities framed under the slogan "Focus on Argentina" will be held.

Based on the close professional and economic ties between Argentina and Spain, the celebration of a bilateral meeting between the Spanish audiovisual industry and Argentina, coordinated from ICEX with the collaboration of INCAA (National Institute of Film and Audiovisual Arts of Argentina) is planned.

The activity aims to promote collaboration between Spanish and Argentine companies in the areas of: co -production, sale of content, search for products for catalog expansion and acquisitions. More than 30 companies from both countries participate in the meeting.