Pond5 redefines the media stock market with automatic tagging

The platform, with 3.6 million video content, introduces artificial intelligence to increase artists' sales.

Pond5, a platform specialized in royalty-free videos, has just presented its automatic labeling service, a cutting-edge technology applied for the first time in this type of multimedia stock market.

Built with artificial intelligence, this pioneering resource generates keywords for every photo and video uploaded to the Pond5 platform. This service improves the portfolios of Pond5 multimedia artists, helping them increase their sales and save time.

Tom Bennett, co-founder and CEO of Pond5, highlighted that "we are always looking for new ways to make life easier for our contributing artists. With automatic tagging, we help them make more money while eliminating the most tedious part of the file upload process."

The innovative image recognition software scans photo and video content and determines the most effective keywords. Clips of a sunset on the beach could generate keywords such as “beach”, “sunset”, “tropical” and “waves” among others.

These tags make it easier for buyers to find relevant clips, and help contributing artists make more money. The artist can even edit manually, adding new keywords if interested.

This technology is the latest innovation that reaffirms Pond5 as the friendliest, fairest and most transparent multimedia marketplace in the world. The company invites artists to set their own prices and offers a 50% commission on each sale, more than double the market standard.

Pond5 has a huge base of HD and 4K videos, and recently launched the Public Domain Project with more than 80,000 free video files and other types of content, available for instant download and remixing.

The company offers more than 3.6 million royalty-free video content, as well as 17 million photos, illustrations, music tracks, sound effects, open After Effects templates and 3D models.