Grupo Adagio signs a distribution agreement with Music Group

Through this agreement, Adagio, which is launching a new commercial structure, will distribute in Spain, Portugal and Italy the Midas, Klark Teknik and Turbosound brands, which join the already distributed brands Behringer, Bugera and Eurocom.

With the motto 'the era of PRO comes into play', the importer and distributor of professional sound equipment and musical instruments Adagio Group has signed an important agreement with Music Group through which it will market the Midas, Klark Teknik and TurboSound brands, in addition to those it already distributes (Behringer, Bugera and Eurocom) in the Spanish, Portuguese and Italian markets.

Adagio Group has created a structure to provide support, service and the appropriate margin to the sector in all its sales variables, taking care of each of the profiles, requirements and sensitivities of each of the divisions that make up the world of professional sound.

In this sense and to offer the market easy purchasing and consultation tools, immediate and precise knowledge, the latest news, as well as facilitating speed in orders and speed in transportation, the products of Midas and TurboSound, together with those of Behringer, Bugera and Eurocom, are merged into a new division called Adagio Music Group.

The new division follows the line set by Grupo Adagio in the distribution of Behringer through its portal and that opens the doors to the professional to be up to date in a centralized and public way with the brand's news, and in a private and personalized way on prices, stocks, delivery times and offers to be able to place online orders in an interactive way, which will be responsible for Jorge Juan Sempere Bernat, both in the product representation at the peninsular level and in the commercial delegation.

New structure at the service of the professional

In addition to these needs, the Midas, Klark Teknik and TurboSound brands need an infrastructure suitable for professionals, not only with a sales intranet, but with a visible structure that addresses all issues one by one and can provide service, attention and speed to the needs of the most demanding engineering and rental divisions. This structure will not only work for Music Group brands.

To do this, Grupo Adagio will have two product specialist engineers in Spain and Portugal: Jorge Juan Sempere will be responsible for the more Prosumer series of Midas and TurboSound, while Marc Rovira will be in charge of the more professional ones. In Italy this function will be performed by the distributor Texim, with the exclusive partner agreement signed by Grupo Adagio, which has extensive experience with Midas.

The two most important divisions in the sector, engineering (broadcast, installers) and rental companies, need daily attention in their work, with salespeople with technical experience. In this sense, Grupo Adagio will dedicate three commercials in Spain and Portugal, with the coordination of the commercial director, Jordi Busca.

Juan Sebastian de Castells will be commercial manager of Rental Norte and Portugal, and Sergio Zarco of Rental Sur and Canary Islands. The engineering and broadcast environment will have Bernat Camacho.

This structure will not only work for Music Group brands, but will also have in its work catalog the rest of the leading brands distributed by Grupo Adagio, such as Martin Audio, Audix, Mc2, HK audio, etc.

Those responsible for the Italian Texim market for Grupo Adagio will be dedicated to Prosumer sales, with Michelle Palladino and Maurizio Curto at the helm.

One of the most important demands of the sector, totally focused on the Midas brand, in which Grupo Adagio is committed is training. For this work, in addition to the help of Midas product specialists, the company has the support of the renowned engineer Suso Ramallo, who with his extensive experience and knowledge will provide the necessary guidelines to train the teams and ensure a 'Midas certificated' to all those users and those interested in the brand who take the training courses. In the same way, the company will collaborate with Texim and its team of trainers in Italy

With technical service in Barcelona, ​​Madrid and Milan, Grupo Adagio's SAT will personally handle all warranty and non-warranty cases with the support of the English brands' engineers centralized in Birmingham and Manchester.