BIT Experience 2017: far beyond broadcast

With an eye on Europe, the new edition of these renowned professional conferences, organized by IFEMA on October 4 and 5 at Feria de Madrid, is presented with a renewed approach and a unique opportunity to do business in the audiovisual and new digital and multimedia environments.

Prominent audiovisual professionals will debate in Madrid in a new edition of BIT Experience. Organized by IFEMA, the event will take place on October 4 and 5 at the Feria de Madrid South Convention Center.

After several editions, in which it has emerged as an essential point of reflection among managers and leaders, BIT Experience 2017 will be a unique opportunity to learn about the latest in technologies applied to audiovisuals. Its format, structured over two days with numerous plenary sessions and countless practical workshops, will be aimed at creating value for the participating brands and offering all professionals keys to making strategic decisions.

This edition is presented with a renewed approach and a clear European vocation that make it a unique opportunity to do business in the audiovisual, and the new digital and multimedia environments. BIT Experience 2017 will thus introduce into its programming aspects that go far beyond traditional broadcast, reaching new professional targets that demand a high-level meeting point in which to discuss trends and learn where technology is advancing.

María Valcarce, director of BIT and BIT Experience (IFEMA), highlights that "on this occasion, IFEMA takes a step further in order to position these days as a reference point for the industry at a European level. To this end, it has closed a collaboration agreement with Comunicare Digitale, organizer of the prestigious European Digital Forum, which for fourteen editions has brought together in the town of Lucca in Italian Tuscany the most relevant names in the European audiovisual industry. By virtue of this agreement, Comunicare Digitale will be in charge of the management and technical secretariat of BIT Experience. At the same time, we will once again have the know-how of Panorama Audiovisual as Main Media Partner in order to offer a program of maximum relevance and interest for the sector.”

Overcoming the boundaries of broadcast

The takeoff of Ultra High Definition 4K and the impact of HDR, the incipient use of virtual and augmented reality, the impact of social networks on radio and television, the use of audiovisuals in dynamic advertising and digital signage and the emergence of eSports are just some of the pillars on which BIT Experience 2017 will base its programming of both presentations and practical workshops.

The possibilities opened by the cloud, the new infrastructures and networks defined by software, the innovative production environments over IP, the possibilities of offshore production, protection and security in the distribution of content, smart television, the impact of VOD and SVOD services on traditional media, the challenges of digital monetization and the use of new technologies in the areas of capture, post-production, communications and infrastructure, storage, audio, automation and playout are other issues that will be addressed during these two days.

Without a doubt, BIT Experience will be an unmissable event for those who want to get ahead of the transformation of technology, audiences and business models.