NEC exhibits its avant-garde cinematographic offering at CineEurope 2017

Among other solutions, it shows for the first time the NC3541L cinema projector with RB laser technology, ideal for premium and large format screens up to 32 meters, and the new NC3540LS projector, with IPG laser light source.

NEC Display Solutions Europe will present its latest visualization and projection solutions for a quality experience at CineEurope 2017, in Barcelona from June 20 to 22. Today, movie theaters must guide customers through a visual journey to create a superior entertainment experience and build customer loyalty. During the event, NEC will present its projection and digital signage solutions that help develop interactive experiences. At the NEC stand (Suite C) there will be projectors for all types of screens, as well as digital signage solutions designed to capture customer attention and LED technology innovations.

Among the main novelties, the premiere of the NC3541L cinema projector with RB laser technology stands out, ideal for premium and large format screens of up to 32 meters. The combination of laser phosphor and RGB results in a powerful projector with great benefits in terms of cost, operational efficiency and image quality. The new projector will be available from September this year.

But perhaps the star proposal is the new NC3540LS projector, which with an IPG laser light source is perfect for premium and large format screens. In addition, it provides a brightness of 35,000 lumens, great resolution and color performance.

We will also be able to see the NC1700L phosphor laser projector, which uses the first RB laser light source for cinemas worldwide. It is designed for rooms with medium-sized screens and its resolution offers an improved experience thanks to high brightness. On the other hand, the compact NC1000C solution, suitable for rooms with smaller screens, small projection booths or traveling cinemas, offers powerful performance and good profitability.

NEC will also showcase digital and interactive marketing and point-of-sale solutions, such as applications implemented with NEC's CineEurope 2017 stand partner, Beaver Group, designed to engage customers every step of the way.

CineEurope 2017 attendees will be able to see how large-format digital screens can liven up box offices and restaurants with offers, updated menus, film advertising and purchasing suggestions. They will be able to witness how touch surfaces can be used to promote movies, play games and for a dining experience. In addition, these solutions make people group together at key points for the business.

Mark Kendall, Cinema Business Development EMEA at NEC Display Solutions Europe, says: "NEC is continually evolving its cinema offering and innovating to meet the needs of the sector. This year, we are proud to showcase our RB NC3541L laser technology projector, which sets a new standard for today's cinemas. CineEurope is a great platform to connect with key industry players, exchange ideas and inspire future innovations."