Memnon launches DARS.MEDIA, a new generation audiovisual material market

The Sony subsidiary launches a new video content exploration and licensing market designed for rights holders and professionals in the multimedia sector.

I don't remember, a subsidiary of Sony specialized in digitization, restoration and preservation services for archives, launches DARS.MEDIA, a new video market to facilitate access and detection of audiovisual material for professionals.

DARS.MEDIA provides detailed information about archival content, making it easy to access and search for this type of material. His intelligent content search platform offers creators and producers selected and ordered content so that nothing can prevent them from finding the right material for their productions.

It offers creative and media professionals a new content licensing solution that combines a top-tier offering and a modern AI-powered search platform. By eliminating some of the efforts to search for relevant content in the archives, you can focus on creating exceptional stories. With expertise in content licensing, the DARS team helps users research and discover the most suitable content, determine how to leverage it, and create online project outlines.

Baku Morikuni, head of Memnon, comments that “the main objective on our part is to make our clients' archives, media collections and libraries accessible, discoverable and usable for new content and new stories.”

"With DARS.MEDIA, we have created a platform to make it easy to discover files and obtain licenses for production while allowing owners to get the most out of their collections. Our team includes licensing experts to help rights holders monetize their content and producers to give greater value to their next project with authentic footage. We offer several models: the representation of content assets in our public marketplace or as a white label managed service for the public or specific sectors," he adds.

“In our opinion, the pandemic promoted the creation of productions based on archival content and we believe that DARS.MEDIA offers a timely solution to further support the owners of said material, since it encourages its detection and represents a new source of income,” he points out.

DARS.MEDIA helps rights holders to Monetize and promote your content resources. In addition to providing a comprehensive licensing solution, it offers managed white label services specific to that brand, content and users. Rights holders can take advantage of the market and offer content for licensing to a global audience of professional users without execution costs. Whether you have your own footage, footage clips, b-roll or show clips, this solution offers unprecedented potential for new content and new uses.

DARS.MEDIA is dedicated to generating a collection of carefully curated content that will enhance any production. Its main intention is to ensure that these past memories and events come back to life in new stories and content.

Hiroshi Kajita, Head of Sony Media Solutions, adds that "the addition of DARS.MEDIA to Memnon's offering is another great example of how Sony's Intelligent Media Services division provides agile and scalable solutions that adapt to the needs of any creator or professional to add value to their content. With DARS.MEDIA, Memnon provides creative media professionals with the tools to make content more accessible and easy to obtain, in addition to other specific services to meet their needs. The launch of DARS.MEDIA It is testament to our mission to continue pioneering new products and services that will drive business transformation across Europe.”