The American Television Academy awards this Emmy for Dolby's contribution to dynamic metadata for optimal high dynamic range (HDR) color volume and extended color gamut (WCG) mapping.


The National Academy of Television Arts and Sciences of the United States will grant to Dolby will be awarded a Technology and Engineering Emmy Award in the next 72nd edition of these awards. This recognition is awarded for their contribution to dynamic metadata for the Optimal high dynamic range color volume mapping (HDR) and extended color gamut (WCG).

HDR has changed the way consumers experience movies and TV shows at home and on the go. Dolby's innovations in HDR and WCG dynamic metadata enable advanced HDR solutions such as Dolby Visionconsistently deliver the best possible picture experience on a wide variety of consumer devices, from televisions to smartphones. HDR with dynamic metadata and WCG, one of the greatest advances in image quality in history, is driving the entertainment industry forward by providing millions of consumers around the world with access to lifelike image quality.

Giles Baker, Senior Vice President of Consumer Entertainment for Dolby Laboratories, commented that “More than a decade ago, we set out to transform entertainment through advancements in HDR. These innovations, brought to life as Dolby Vision, provide creatives with the tools to tell their stories as they were imagined, while allowing consumers to experience these stories in the best possible quality. "

"We are honored to be recognized by the National Academy of Television Arts and Sciences for these contributions, which have boosted picture quality by leaps and bounds," he adds.

Since its introduction in 2014, Dolby Vision's dynamic metadata has enabled creatives to capture, preserve, and share their artistic expression with consumers as intended. The success of Dolby Vision depends on its adoption in all phases of content creation, delivery and reproduction.

En la actualidad, hay cientos de millones de hogares que cuentan con dispositivos de los principales fabricantes con Dolby Vision, como Amazon, Apple, LG, Microsoft, Sony, TCL, VIZIO y muchos otros. Miles de películas y series de televisión, que llegan a los consumidores cada día a través de los principales servicios de streaming como Apple TV+, Disney+, Netflix, Vudu y Tencent, han sido creados en Dolby Vision por los principales estudios de producción y creativos del mundo. Y las herramientas habilitadas para Dolby Vision utilizadas por nuestros partners en cada paso de la cadena de suministro de postproducción y oferta de contenidos garantizan que el contenido siga fluyendo.

Dolby continues to drive imaging through new advancements in picture quality, such as Dolby Vision IQ, which extends the benefits of Dolby Vision beyond HDR by leveraging the TV's ambient light sensor and Dolby Vision dynamic metadata to intelligently deliver a perfect picture in any room, every moment. In addition to film and television, Dolby Vision is also transforming next-generation video games, live sports, and user-generated content.

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For • 26 Jan, 2021
• Section: Business, Postpro