Mastercard promotes activations at the Australian Open with LiveU

The producer 5stream, in collaboration with the agency McCann Australia, developed a series of strategic actions at the Australian Open for Mastercard using broadcast solutions LiveU.

The units LU800 of LiveU, provided by your local partner Pacific Live Media, served as the axis of coverage of the Australian Open, allowing multi-camera sports production in UHD.

The 360° live broadcasts were transmitted in 4K to the YouTube channel of Mastercard, thus providing virtual experiences to fans with a behind-the-scenes view of tennis in real time. The same unit was also used to cover the tournament from multiple angles with fully synchronized high-resolution feeds. Similarly, the LU8000 were used to carry out direct data transmissions in real time.

Creative flexibility

Mitchell Kalika, CEO of 5stream, sums up the experience of working with LiveU's LU800s: "With social distancing restrictions and the subsequent lockdown, we set out to reach fans stuck at home with a premium 4K 360° viewing experience. At the same time, we needed a cost-effective solution that was reliable and could easily be used as part of a remote production. In the end, the flexibility and effectiveness of the LiveU LU800 solution exceeded our expectations; We simply adjusted it to meet our production needs on the fly, switching between single and multi-camera feeds. It was almost like a Swiss Army knife with multi-camera, live streaming and DataBridge all in the same device.”

There is Eshel, Managing Director of LiveU Asia, comments: "As experts in full-service live streaming, 5Stream are truly creative in their use of LiveU technology. This remote production, over 14 days, took live coverage to the next level by providing an incredible tennis experience for virtual fans at home."