Mediakind Engage takes the cloud to "direct to the consumer" environments

Mediaknud Presents Mediakind Engage, a video contribution tool, production, streaming and Engagement of audiences aimed at Broadcasters, sports equipment and content suppliers.

Built on a "robust platform", this service with Native cloud technology “Accelerates the marketing time and reduces the configuration costs” to be able to deliver DTC services (direct to the consumer) in a "rapid and efficient" way.

Mediakind Engage is structured around platform and software models as a service. In this way, it offers a pricing model aligned with the income that content owners can achieve through subscription services, transactional and advertising, creating greater relevance for sponsorship and brand content.

Three services in a single solution

Mediaknand Engage Divide its proposal into three different areas that include much of the VOD platform chain. Engage Production (Acquisition and distribution of content) is responsible for capturing and delivery of the content sources of an event (including associated metadata) based on cloud environments. In second place, Engage Publishing (Creation of channels and streaming) allows as many high quality streaming distribution points as required, also responding to the need to regionalize and customize the video experience.

Finally, Engage Experience (Participation of fans and customer applications) It is aimed at favoring the expansion of the fans base by expanding access to content through OTT transmission.

Optimizing the OTT world

Allen Broome, Director of Technology at Mediakind, considers that with the launch of Mediaknand Engage, the company “provides a direct comprehensive solution to the consumer that offers a video quality of broadcasting, high scalability and stability, the basic principles of any future live and VOD transmission service, especially in the sports field.

"Mediakind Engage allows all content owners to introduce these services in the market with low installation costs, which allows them to invest and maximize the value of their assets, with the potential to offer long -term sustainable income," he adds.