CyberAgent, a Japanese digital advertising company, has invested in Kairos, Panasonic’s IT/IP-based video production platform, for use in each of the eight studios at its production base Chateau Ameba, making it the largest installation of Kairos on the world.

Chateau Ameba is a production hub operated by CyberAgent where produces a wide array of programs to 20 channels, and covering a multitude of genres. Being able to produce high-quality programs efficiently was crucial to CyberAgent, who are looking to introduce remote production into its process with Kairos in order to improve the efficiency of its operations.

CyberAgent therefore decided to incorporate Kairos and take advantage of its excellent system flexibility to support its wide variety of content requirements. The company gave particularly high evaluations to KAIROS’ multi-layer capability with unlimited number of MEs or keys, which is made possible by the GPU based video processing. The easy-to-use, intuitive GUI and expandability of functions empowered by the IT-based open architecture was also well received.

Nobuteru Kondo at CyberAgent gave the following comment on the adoption of Kairos, “Ameba aims to ‘reinvent broadcast TV.’ In situations where unprecedented technical challenges are needed, Kairos matches the direction we are aiming for. The high performance of Kairos is also very attractive. I believe that the eight Kairos systems we installed will be utilized by all our staff members involved in the production of programs in various genres for creating more enjoyable programs for our viewers. In the next stage, we would like to reform the workflow by utilizing remote production and IP and achieve compatibility with a variety of formats such as 4K and portrait videos.”

Kairos en CyberAgent

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For • 14 Jul, 2021
• Section: Study