Avid MediaCentral Sync backup solution now available via subscription

The portfolio of Avid grows with the new MediaCentral Sync system, a backup tool with the ability to replicate data that allows the continuity of productions even in the event of system failure.

MediaCentral Sync, available via subscription, aims to protect broadcasters and other production environments against unexpected loss of storage and databases. The solution automatically replicates any metadata to a second production management system, which, according to Avid, “ensures simple, efficient and reliable data backups.”

The new system by Avid allows users to choose when and where to back up specific assets through a web-based user interface. In addition to being fully integrated with Avid Nexis storage, users can connect b to various MediaCentral production management systems while maintaining their existing workflows.

Raúl Alba, director of product marketing – Media and cloud at Avid, highlights why this solution was created: “Downtime is simply not an option in today’s fast-paced, always-on production environments where having access to media in a timely manner is essential for success. Media organizations need confidence that, in the event of a disaster, their valuable content is safe and can be quickly restored without impacting production operations.”