IBC - RAI - Exterior

Even with the new restrictions imposed by the Dutch government, the 2021 edition of IBC (December 3-6) is going ahead with the creation of a protected zone and schedules adapted to the new reality.

The announcement follows yesterday’s decision at the IBC Partners Board meeting to continue with the planned event, as it can be held “safely” and thus “create the essential business momentum the industry needs.” Michael Crimp, CEO of IBC, reiterated that IBC will be “the catalyst” that brings the industry back together and allows business to be done in person again. Likewise, he has confirmed that the organization has the support of companies such as “Blackmagic Design, Bridge Technologies, EKT, UK Tradefair and Lawo,”as well as a full agenda of content and events “that will make attending IBC a valuable and rewarding experience”

To prioritize security, IBC 2021 will be held in a “protected zone.” A perimeter fence will surround the RAI exhibition center and all attendees will enter through two checkpoints, at the Elicium (entrance D) and Hall 5. To gain access to the venue, visitors will be required to show their Covid certificate and answer health screening questions before collecting their badge or entering the exhibition hall. Once inside the “protected zone,” attendees “will be able to move around confidently, knowing they are in a safe place.”

IBC Show 2021 schedules

IBC Show has taken the opportunity to share the opening hours for its 2021 edition, ensuring that these are compatible with the new opening hours for hospitality (closing at 20:00) and retail (closing at 18:00) to ensure networking:

  • Friday 03.12.21 – 09:00 – 16:30
  • Saturday 04.12.21 – 08:30 – 16:30
  • Sunday 05.12.21 – 08:30 – 16:30
  • Monday 06.12.21 – 08:30 – 16:00

Crimp concluded the IBC announcement with a message of confidence to all visitors who will be stopping by the RAI in just two weeks: “IBC has always been about bringing the industry together and so many people tell me how much they have missed live events, not just for the face-to-face conversations, but those chance meetings in the coffee queue or waiting for the tram or a taxi. The early close of restaurants and bars is due to end on the first day of IBC, Dec 3rd, but we are taking precautions and shifting the show times so exhibitors and visitors can make the most of their visits. Our industry is a social beast, and I can definitely see breakfast and lunch gatherings being the mode of networking at this year’s event. Let’s save the big parties to 2022 and focus right now on re-connecting and driving business. I can’t wait to see people come together in Amsterdam next month. We are stronger together.”

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For • 16 Nov, 2021
• Section: Events