One in four OTT users value loss

The last OTT barometer of Geca Analyze the actuality of video platforms on demand, throwing important data such as the one that indicates that 24.4% of users could unsubscribe in an OTT service for the context of global economic inflation.

The study of Geca points, in this direction, that 24.8% continuity on users "will depend on the evolution of the situation", while the 50,8% Yes, he considers that "the price is still affordable." These data are closely related to the imminent reality of the End of shared accounts. And, according to GECA, this circumstance could affect the 40% of platform users in Spain, that will have to consider whether to subscribe, make an additional payment to use the platform from their homes or stop using them.

Jumping to the analysis of the situation of the platforms, Disney+, with an increase in 1,3%, is the platform that grows the most for the second consecutive trimester, consolidating its third position (36,1%), overcoming the HBO Max (-1,0, 32.0%) and chasing Prime Video (-0,9, 70%), consolidated by global subscriptions to Amazon services. Netflix, meanwhile, revalidates the first position of the ranking, adding Eight tenths until reaching 75,4%, its historical maximum. They also grow Movistar Plus+ (+0,4, 24,8%) y Atresplayer Premium (+0.7, 6.7%), while they fall Movistar+ Lite (-0,9, 6,1%), MitelePlus (-0,9, 3%) y Your movie (-0,5, 3%). DAZN and Apple TV They remain stable with 15.5% and 4.3%, respectively.

Another trend is the imminent launch of advertising options Within the on demand video platforms. Netflix and Disney+ have already announced their intention to opt for this model and are expected important changes Among its users. In the case of Netflix, he 52.1% will remain subscribed to its current plan, he 34.3% will go to a cheaper plan with advertising, he 9.2% will decline and the 4.4% may change to another platform. If we talk about Disney+, the perspective is totally different, since the company plans to raise the price to its model without advertising. How does the public react to this? He 21.4% plan to pay more for the subscription without advertising, he 49.9% will stay for the plan with advertising, he 20,2% It will decrease and the 8,4% It will go to another platform.

Finally, GECA's study also stops Analyze the contents. Again, milestone to The one that is coming: recover the First position of the ranking Of the most viewed series in Ott, despite not having had new deliveries yet. Specifically, 25.7% of respondents have seen the series at some time in the Julio-September 2022. The second position will stop The Money Heist (24%), followed by The Good Doctor (22,8%), Stranger Things (22.5%) and the fantastic position of The power rings, which reaches with its recent premiere with 19.8%, becoming the Best premiere on quarter platforms. Its most direct competitor, for relevance, marketing and lore, The Dragon House of HBO Max, get a total audience on platform users of the 10,5%. However, the boom that both fictions have had in October could yield completely different results in the Next OTT GECA Barometer.