Avid returns to NAB, IBC and NAMM with world premieres

NAB Show, NAMM Show y IBC will have the presence of Avid, which is already preparing important launches for each event.

The North American technology company has confirmed that it will not miss the events NAB Show y NAMM Show April, as well as IBC next September. Avid justifies its decision in the improvement of “pandemic conditions”, which has led to the “safe and effective” execution of this type of events.

In these events, Avid will show for the first time new solutions designed to “elevate the creativity and collaboration” of independent media, production companies and content producers working in the television, film and music sectors.

Jeff Rosica, CEO and president of Avid, provides more details of the Avid's return to the fairs: "Avid's vigorous pace of product innovation to solve customers' most pressing needs is unprecedented. While we have much to reveal at the shows throughout this year, Avid's exhibits will stand out as spaces where the community can discover all kinds of possibilities to stay ahead of the growing demand for the highest quality content with the highest degree of creativity, collaboration and profitability. Personally, I am excited that people encounter a company that has completely reimagined the way these events can provide immediate value to visitors.”