Dream Street: Corporate Events with Blackmagic ATEM HD8

The ATEM Television Studio HD8 ISO switcher and URSA Broadcast G2 cameras from Blackmagic are the key solutions of the Dream Street Productions to broadcast live audiovisual content of a corporate nature.

Dream Street Productions is a Connecticut-based production and post-production studio whose clientele ranges from telecommunications and pharmaceutical companies to one of the largest technology companies in the United States. The company, led by Scott Braun, has been in the Two decades providing production services to all types of events. From a technological point of view, Braun relies on the solutions of Blackmagic Design, "whose tools allow me to overcome any obstacle that may arise."

The ATEM Television Studio HD8 ISO is postulated as one of the key solutions for the production company, either because of the File Management ("every signal received by the mixer is recorded and saved in a folder that is given to the client at the end of the program") or by its Counter overlay, which allows you to keep track of the time allocated to each spokesperson. "For example, recently, at an event at the town hall, the client wanted to record the isolated signals from the cameras so that they could assemble the scenes themselves, from the master copies of the camera, instead of the main signal. The recording options offered by the ATEM Television Studio HD8 ISO in particular are great, as they avoid having to insert memory cards into the cameras and manually synchronize timecodes, among other things," explains the founder of Dream Street.

Other key devices for Braun and his team are cameras URSA Broadcast G2, which offer "all the necessary tools for high-end fiber optic systems" such as camera control, intercom and pilot light, among other features. "Controlling the color, modifying it, and matching the images from the cameras is quick and easy. In addition, the B4 lens mount allows you to use virtually any professional lens, including box-type lenses," says the founder of Dream Street, who remarks that the URSA Broadcast G2 "is our Preferred model, not only because it's affordable, but also because they're constantly releasing updates to the internal operating system that give it more features."

Braun makes the most of the features of Blackmagic solutions, but particularly appreciates the versatility of the equipment for Predefine the characteristics of each production, thus speeding up the preparation of each event. "When the time comes, everything is prepared and planned in advance, and macros are created in advance. If I have to make some minor adjustments quickly, I just need to re-record that macro and not redo the whole program. Having the ability to save and restore sessions for each event has changed our lives. I can create a master profile for a particular customer based on the type of program, and if we rework that same program the following year, it saves me three days of preparation, because I can reload or restore the previous year's settings and alter them based on the current event. This allows me to reduce my work time a lot," he concludes.